Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000092 | DoorDash | $25.93 | $7.78 | $18.15 | 2026-03-09 19:14:12 |
| TXN-01000679 | DoorDash | $37.24 | $11.17 | $26.07 | 2026-03-09 18:28:34 |
| TXN-01000145 | DoorDash | $40.70 | $12.21 | $28.49 | 2026-03-09 18:15:12 |
| TXN-01000061 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-09 18:03:03 |
| TXN-01000375 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-09 17:55:23 |
| TXN-01000560 | DoorDash | $28.00 | $8.40 | $19.60 | 2026-03-09 17:26:35 |
| TXN-01000177 | DoorDash | $23.15 | $6.94 | $16.21 | 2026-03-09 16:44:08 |
| TXN-01000534 | DoorDash | $30.96 | $9.29 | $21.67 | 2026-03-09 14:44:04 |
| TXN-01000327 | DoorDash | $38.25 | $11.47 | $26.78 | 2026-03-09 14:29:58 |
| TXN-01000207 | DoorDash | $35.64 | $10.69 | $24.95 | 2026-03-09 14:20:16 |
| TXN-01000270 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-03-09 13:31:07 |
| TXN-01000598 | DoorDash | $29.67 | $8.90 | $20.77 | 2026-03-09 12:57:55 |
| TXN-01000036 | DoorDash | $24.00 | $7.20 | $16.80 | 2026-03-09 12:36:05 |
| TXN-01000018 | DoorDash | $35.85 | $10.76 | $25.09 | 2026-03-09 12:02:51 |
| TXN-01000459 | DoorDash | $31.09 | $9.33 | $21.76 | 2026-03-09 09:31:38 |
| TXN-01000468 | DoorDash | $26.42 | $7.93 | $18.49 | 2026-03-09 09:08:45 |
| TXN-01000507 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-09 07:36:38 |
| TXN-01000499 | DoorDash | $35.91 | $10.77 | $25.14 | 2026-03-08 21:59:10 |
| TXN-01000625 | DoorDash | $19.58 | $5.87 | $13.71 | 2026-03-08 21:21:53 |
| TXN-01000000 | DoorDash | $32.53 | $9.76 | $22.77 | 2026-03-08 18:15:14 |
| TXN-01000034 | DoorDash | $29.73 | $8.92 | $20.81 | 2026-03-08 17:31:01 |
| TXN-01000101 | DoorDash | $34.32 | $10.30 | $24.02 | 2026-03-08 16:51:34 |
| TXN-01000480 | DoorDash | $18.92 | $5.68 | $13.24 | 2026-03-08 14:26:09 |
| TXN-01000136 | DoorDash | $27.30 | $8.19 | $19.11 | 2026-03-08 13:42:43 |
| TXN-01000108 | DoorDash | $30.18 | $9.05 | $21.13 | 2026-03-08 13:13:27 |