Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002358 | Clover | $23.86 | $0.57 | $23.29 | 2026-04-06 15:09:49 |
| TXN-01000185 | DoorDash | $25.88 | $7.76 | $18.12 | 2026-04-06 14:55:37 |
| TXN-01001805 | Toast | $32.56 | $0.85 | $31.71 | 2026-04-06 14:43:31 |
| TXN-01000562 | DoorDash | $32.72 | $9.82 | $22.90 | 2026-04-06 14:23:05 |
| TXN-01001362 | GrubHub | $35.84 | $10.75 | $25.09 | 2026-04-06 13:55:42 |
| TXN-01000150 | DoorDash | $30.97 | $9.29 | $21.68 | 2026-04-06 13:43:58 |
| TXN-01000009 | DoorDash | $29.88 | $8.96 | $20.92 | 2026-04-06 13:35:18 |
| TXN-01001203 | UberEats | $29.82 | $8.95 | $20.87 | 2026-04-06 13:34:14 |
| TXN-01000331 | DoorDash | $37.48 | $11.24 | $26.24 | 2026-04-06 13:27:54 |
| TXN-01000402 | DoorDash | $17.18 | $5.15 | $12.03 | 2026-04-06 13:25:52 |
| TXN-01002030 | Square | $33.13 | $0.96 | $32.17 | 2026-04-06 13:16:15 |
| TXN-01001453 | GrubHub | $34.55 | $10.36 | $24.19 | 2026-04-06 13:05:37 |
| TXN-01002450 | Clover | $29.88 | $0.72 | $29.16 | 2026-04-06 12:58:45 |
| TXN-01000567 | DoorDash | $16.49 | $4.95 | $11.54 | 2026-04-06 12:47:07 |
| TXN-01000907 | UberEats | $30.47 | $9.14 | $21.33 | 2026-04-06 12:43:57 |
| TXN-01000600 | DoorDash | $18.01 | $5.40 | $12.61 | 2026-04-06 12:34:36 |
| TXN-01002068 | Square | $16.66 | $0.48 | $16.18 | 2026-04-06 12:29:15 |
| TXN-01000352 | DoorDash | $25.45 | $7.63 | $17.82 | 2026-04-06 12:26:49 |
| TXN-01001098 | UberEats | $20.37 | $6.11 | $14.26 | 2026-04-06 12:25:38 |
| TXN-01000573 | DoorDash | $37.68 | $11.30 | $26.38 | 2026-04-06 12:20:26 |
| TXN-01001153 | UberEats | $18.05 | $5.42 | $12.63 | 2026-04-06 12:20:22 |
| TXN-01000236 | DoorDash | $32.32 | $9.70 | $22.62 | 2026-04-06 12:14:47 |
| TXN-01001650 | Toast | $23.83 | $0.62 | $23.21 | 2026-04-06 12:11:35 |
| TXN-01000194 | DoorDash | $32.74 | $9.82 | $22.92 | 2026-04-06 12:09:04 |
| TXN-01002256 | Square | $31.77 | $0.92 | $30.85 | 2026-04-06 12:07:36 |