Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000404 | DoorDash | $23.45 | $7.03 | $16.42 | 2026-04-04 19:55:41 |
| TXN-01000482 | DoorDash | $39.76 | $11.93 | $27.83 | 2026-04-04 19:46:03 |
| TXN-01000364 | DoorDash | $18.08 | $5.42 | $12.66 | 2026-04-04 19:32:49 |
| TXN-01000682 | DoorDash | $22.85 | $6.86 | $15.99 | 2026-04-04 19:28:55 |
| TXN-01000153 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-04-04 18:51:07 |
| TXN-01000262 | DoorDash | $40.94 | $12.28 | $28.66 | 2026-04-04 18:43:25 |
| TXN-01000309 | DoorDash | $36.85 | $11.05 | $25.80 | 2026-04-04 17:49:52 |
| TXN-01000039 | DoorDash | $22.91 | $6.87 | $16.04 | 2026-04-04 17:13:59 |
| TXN-01000394 | DoorDash | $16.62 | $4.99 | $11.63 | 2026-04-04 15:40:24 |
| TXN-01000191 | DoorDash | $23.37 | $7.01 | $16.36 | 2026-04-04 14:43:14 |
| TXN-01000233 | DoorDash | $32.80 | $9.84 | $22.96 | 2026-04-04 13:43:54 |
| TXN-01000451 | DoorDash | $24.31 | $7.29 | $17.02 | 2026-04-04 13:25:08 |
| TXN-01000653 | DoorDash | $19.06 | $5.72 | $13.34 | 2026-04-04 13:06:43 |
| TXN-01000574 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-04-04 12:09:01 |
| TXN-01000427 | DoorDash | $39.01 | $11.70 | $27.31 | 2026-04-04 11:45:59 |
| TXN-01000313 | DoorDash | $16.26 | $4.88 | $11.38 | 2026-04-04 11:42:25 |
| TXN-01000051 | DoorDash | $24.82 | $7.45 | $17.37 | 2026-04-04 11:12:12 |
| TXN-01000691 | DoorDash | $19.36 | $5.81 | $13.55 | 2026-04-04 11:09:45 |
| TXN-01000120 | DoorDash | $22.50 | $6.75 | $15.75 | 2026-04-04 11:08:51 |
| TXN-01000095 | DoorDash | $24.54 | $7.36 | $17.18 | 2026-04-04 10:49:17 |
| TXN-01000345 | DoorDash | $38.31 | $11.49 | $26.82 | 2026-04-04 10:38:32 |
| TXN-01000424 | DoorDash | $19.25 | $5.77 | $13.48 | 2026-04-04 10:11:57 |
| TXN-01000437 | DoorDash | $29.02 | $8.71 | $20.31 | 2026-04-04 09:07:33 |
| TXN-01000444 | DoorDash | $17.16 | $5.15 | $12.01 | 2026-04-04 08:02:41 |
| TXN-01000005 | DoorDash | $23.25 | $6.97 | $16.28 | 2026-04-04 07:51:10 |