Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001284 | GrubHub | $17.54 | $5.26 | $12.28 | 2026-04-01 13:56:52 |
| TXN-01001294 | GrubHub | $34.04 | $10.21 | $23.83 | 2026-04-01 11:35:12 |
| TXN-01001443 | GrubHub | $33.31 | $9.99 | $23.32 | 2026-03-31 21:36:53 |
| TXN-01001410 | GrubHub | $39.84 | $11.95 | $27.89 | 2026-03-31 20:19:49 |
| TXN-01001491 | GrubHub | $21.52 | $6.46 | $15.06 | 2026-03-31 19:03:41 |
| TXN-01001501 | GrubHub | $35.35 | $10.61 | $24.74 | 2026-03-31 18:49:12 |
| TXN-01001386 | GrubHub | $28.86 | $8.66 | $20.20 | 2026-03-31 17:31:51 |
| TXN-01001306 | GrubHub | $24.63 | $7.39 | $17.24 | 2026-03-31 16:13:34 |
| TXN-01001345 | GrubHub | $37.29 | $11.19 | $26.10 | 2026-03-31 13:39:47 |
| TXN-01001468 | GrubHub | $28.90 | $8.67 | $20.23 | 2026-03-31 12:32:17 |
| TXN-01001262 | GrubHub | $18.60 | $5.58 | $13.02 | 2026-03-31 12:24:12 |
| TXN-01001280 | GrubHub | $39.69 | $11.91 | $27.78 | 2026-03-31 10:20:50 |
| TXN-01001303 | GrubHub | $18.31 | $5.49 | $12.82 | 2026-03-31 09:39:59 |
| TXN-01001349 | GrubHub | $26.27 | $7.88 | $18.39 | 2026-03-31 09:24:33 |
| TXN-01001358 | GrubHub | $32.77 | $9.83 | $22.94 | 2026-03-30 19:45:46 |
| TXN-01001437 | GrubHub | $26.53 | $7.96 | $18.57 | 2026-03-30 19:20:35 |
| TXN-01001426 | GrubHub | $32.28 | $9.68 | $22.60 | 2026-03-30 18:39:22 |
| TXN-01001308 | GrubHub | $41.60 | $12.48 | $29.12 | 2026-03-30 18:01:24 |
| TXN-01001360 | GrubHub | $18.29 | $5.49 | $12.80 | 2026-03-30 13:50:32 |
| TXN-01001470 | GrubHub | $30.70 | $9.21 | $21.49 | 2026-03-30 13:37:30 |
| TXN-01001343 | GrubHub | $31.96 | $9.59 | $22.37 | 2026-03-30 13:29:56 |
| TXN-01001381 | GrubHub | $29.58 | $8.87 | $20.71 | 2026-03-30 12:03:06 |
| TXN-01001481 | GrubHub | $30.82 | $9.25 | $21.57 | 2026-03-29 23:51:47 |
| TXN-01001474 | GrubHub | $32.31 | $9.69 | $22.62 | 2026-03-29 21:04:43 |
| TXN-01001451 | GrubHub | $21.13 | $6.34 | $14.79 | 2026-03-29 20:19:36 |