Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 554 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$16,255.37
Filtered tolls
$4,876.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001156 | UberEats | $35.00 | $10.50 | $24.50 | 2026-04-04 12:14:12 |
| TXN-01001161 | UberEats | $39.15 | $11.74 | $27.41 | 2026-04-04 12:11:48 |
| TXN-01000948 | UberEats | $37.00 | $11.10 | $25.90 | 2026-04-04 09:18:23 |
| TXN-01001191 | UberEats | $20.40 | $6.12 | $14.28 | 2026-04-04 08:46:15 |
| TXN-01001039 | UberEats | $27.29 | $8.19 | $19.10 | 2026-04-03 21:47:43 |
| TXN-01000985 | UberEats | $21.64 | $6.49 | $15.15 | 2026-04-03 19:45:21 |
| TXN-01000787 | UberEats | $39.36 | $11.81 | $27.55 | 2026-04-03 19:07:02 |
| TXN-01001038 | UberEats | $21.38 | $6.41 | $14.97 | 2026-04-03 18:47:49 |
| TXN-01000884 | UberEats | $22.75 | $6.83 | $15.92 | 2026-04-03 18:18:01 |
| TXN-01001222 | UberEats | $24.59 | $7.38 | $17.21 | 2026-04-03 18:09:03 |
| TXN-01001114 | UberEats | $39.43 | $11.83 | $27.60 | 2026-04-03 18:06:27 |
| TXN-01000857 | UberEats | $27.29 | $8.19 | $19.10 | 2026-04-03 17:53:38 |
| TXN-01001157 | UberEats | $37.56 | $11.27 | $26.29 | 2026-04-03 17:09:49 |
| TXN-01000840 | UberEats | $30.79 | $9.24 | $21.55 | 2026-04-03 15:03:23 |
| TXN-01001008 | UberEats | $16.93 | $5.08 | $11.85 | 2026-04-03 14:39:55 |
| TXN-01001211 | UberEats | $32.70 | $9.81 | $22.89 | 2026-04-03 13:16:05 |
| TXN-01001178 | UberEats | $17.64 | $5.29 | $12.35 | 2026-04-03 12:53:40 |
| TXN-01000971 | UberEats | $25.83 | $7.75 | $18.08 | 2026-04-03 12:29:28 |
| TXN-01001224 | UberEats | $21.04 | $6.31 | $14.73 | 2026-04-03 12:24:53 |
| TXN-01001129 | UberEats | $36.77 | $11.03 | $25.74 | 2026-04-03 11:59:38 |
| TXN-01001070 | UberEats | $23.31 | $6.99 | $16.32 | 2026-04-03 11:34:12 |
| TXN-01001133 | UberEats | $40.40 | $12.12 | $28.28 | 2026-04-03 11:31:28 |
| TXN-01001110 | UberEats | $31.61 | $9.48 | $22.13 | 2026-04-03 07:49:43 |
| TXN-01001012 | UberEats | $26.06 | $7.82 | $18.24 | 2026-04-02 22:20:35 |
| TXN-01000832 | UberEats | $27.70 | $8.31 | $19.39 | 2026-04-02 19:18:01 |