Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002194 | Square | $18.70 | $0.54 | $18.16 | 2026-04-06 12:00:55 |
| TXN-01002198 | Square | $35.24 | $1.02 | $34.22 | 2026-04-06 11:59:36 |
| TXN-01002463 | Clover | $36.98 | $0.89 | $36.09 | 2026-04-06 11:58:22 |
| TXN-01002140 | Square | $16.75 | $0.49 | $16.26 | 2026-04-06 11:42:47 |
| TXN-01000705 | UberEats | $41.69 | $12.51 | $29.18 | 2026-04-06 11:41:19 |
| TXN-01002109 | Square | $32.85 | $0.95 | $31.90 | 2026-04-06 11:21:36 |
| TXN-01000161 | DoorDash | $22.41 | $6.72 | $15.69 | 2026-04-06 10:56:28 |
| TXN-01001675 | Toast | $24.02 | $0.62 | $23.40 | 2026-04-06 10:52:08 |
| TXN-01000053 | DoorDash | $22.52 | $6.76 | $15.76 | 2026-04-06 10:51:55 |
| TXN-01000641 | DoorDash | $31.36 | $9.41 | $21.95 | 2026-04-06 10:49:15 |
| TXN-01001158 | UberEats | $18.84 | $5.65 | $13.19 | 2026-04-06 10:42:31 |
| TXN-01001282 | GrubHub | $30.91 | $9.27 | $21.64 | 2026-04-06 10:41:19 |
| TXN-01002394 | Clover | $30.91 | $0.74 | $30.17 | 2026-04-06 10:34:39 |
| TXN-01001408 | GrubHub | $36.09 | $10.83 | $25.26 | 2026-04-06 10:32:01 |
| TXN-01000603 | DoorDash | $37.20 | $11.16 | $26.04 | 2026-04-06 10:10:36 |
| TXN-01001377 | GrubHub | $30.98 | $9.29 | $21.69 | 2026-04-06 09:49:19 |
| TXN-01002282 | Square | $34.20 | $0.99 | $33.21 | 2026-04-06 09:22:30 |
| TXN-01002057 | Square | $35.03 | $1.02 | $34.01 | 2026-04-06 09:14:58 |
| TXN-01002001 | Square | $17.21 | $0.50 | $16.71 | 2026-04-06 07:30:00 |
| TXN-01001348 | GrubHub | $38.66 | $11.60 | $27.06 | 2026-04-05 23:33:34 |
| TXN-01000258 | DoorDash | $36.31 | $10.89 | $25.42 | 2026-04-05 22:33:32 |
| TXN-01001332 | GrubHub | $35.77 | $10.73 | $25.04 | 2026-04-05 22:26:19 |
| TXN-01000509 | DoorDash | $29.57 | $8.87 | $20.70 | 2026-04-05 21:54:32 |
| TXN-01000267 | DoorDash | $16.74 | $5.02 | $11.72 | 2026-04-05 21:20:58 |
| TXN-01001051 | UberEats | $23.76 | $7.13 | $16.63 | 2026-04-05 20:50:55 |