Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000360 | DoorDash | $33.32 | $10.00 | $23.32 | 2026-04-03 21:43:58 |
| TXN-01000215 | DoorDash | $21.87 | $6.56 | $15.31 | 2026-04-03 20:29:07 |
| TXN-01000635 | DoorDash | $33.91 | $10.17 | $23.74 | 2026-04-03 19:50:26 |
| TXN-01000604 | DoorDash | $22.28 | $6.68 | $15.60 | 2026-04-03 19:43:57 |
| TXN-01000627 | DoorDash | $27.17 | $8.15 | $19.02 | 2026-04-03 19:38:08 |
| TXN-01000200 | DoorDash | $40.82 | $12.25 | $28.57 | 2026-04-03 19:37:01 |
| TXN-01000249 | DoorDash | $16.66 | $5.00 | $11.66 | 2026-04-03 18:17:00 |
| TXN-01000311 | DoorDash | $39.98 | $11.99 | $27.99 | 2026-04-03 18:01:11 |
| TXN-01000125 | DoorDash | $35.42 | $10.63 | $24.79 | 2026-04-03 17:49:49 |
| TXN-01000152 | DoorDash | $31.32 | $9.40 | $21.92 | 2026-04-03 17:06:44 |
| TXN-01000578 | DoorDash | $22.71 | $6.81 | $15.90 | 2026-04-03 15:46:41 |
| TXN-01000472 | DoorDash | $24.74 | $7.42 | $17.32 | 2026-04-03 15:31:45 |
| TXN-01000703 | DoorDash | $32.19 | $9.66 | $22.53 | 2026-04-03 14:07:59 |
| TXN-01000591 | DoorDash | $29.63 | $8.89 | $20.74 | 2026-04-03 13:50:25 |
| TXN-01000672 | DoorDash | $19.61 | $5.88 | $13.73 | 2026-04-03 13:35:32 |
| TXN-01000374 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-04-03 12:38:08 |
| TXN-01000563 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-04-03 12:17:24 |
| TXN-01000259 | DoorDash | $39.58 | $11.87 | $27.71 | 2026-04-03 11:58:52 |
| TXN-01000572 | DoorDash | $28.08 | $8.42 | $19.66 | 2026-04-02 22:30:48 |
| TXN-01000589 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-04-02 21:11:06 |
| TXN-01000626 | DoorDash | $32.04 | $9.61 | $22.43 | 2026-04-02 20:28:21 |
| TXN-01000349 | DoorDash | $27.68 | $8.30 | $19.38 | 2026-04-02 20:21:45 |
| TXN-01000371 | DoorDash | $22.25 | $6.67 | $15.58 | 2026-04-02 19:57:53 |
| TXN-01000192 | DoorDash | $39.84 | $11.95 | $27.89 | 2026-04-02 19:37:42 |
| TXN-01000220 | DoorDash | $23.20 | $6.96 | $16.24 | 2026-04-02 19:21:59 |