Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001414 | GrubHub | $40.06 | $12.02 | $28.04 | 2026-03-29 19:55:05 |
| TXN-01001446 | GrubHub | $31.48 | $9.44 | $22.04 | 2026-03-29 19:49:52 |
| TXN-01001312 | GrubHub | $33.07 | $9.92 | $23.15 | 2026-03-29 19:42:23 |
| TXN-01001502 | GrubHub | $29.46 | $8.84 | $20.62 | 2026-03-29 18:11:20 |
| TXN-01001309 | GrubHub | $31.08 | $9.32 | $21.76 | 2026-03-29 16:16:10 |
| TXN-01001490 | GrubHub | $25.95 | $7.78 | $18.17 | 2026-03-29 14:40:10 |
| TXN-01001463 | GrubHub | $38.84 | $11.65 | $27.19 | 2026-03-29 14:08:05 |
| TXN-01001452 | GrubHub | $36.51 | $10.95 | $25.56 | 2026-03-29 13:59:27 |
| TXN-01001393 | GrubHub | $16.26 | $4.88 | $11.38 | 2026-03-29 13:25:46 |
| TXN-01001263 | GrubHub | $21.06 | $6.32 | $14.74 | 2026-03-29 12:40:11 |
| TXN-01001324 | GrubHub | $38.53 | $11.56 | $26.97 | 2026-03-29 12:15:36 |
| TXN-01001503 | GrubHub | $30.17 | $9.05 | $21.12 | 2026-03-29 07:04:00 |
| TXN-01001311 | GrubHub | $17.46 | $5.24 | $12.22 | 2026-03-28 21:04:24 |
| TXN-01001286 | GrubHub | $21.93 | $6.58 | $15.35 | 2026-03-28 19:59:00 |
| TXN-01001295 | GrubHub | $28.64 | $8.59 | $20.05 | 2026-03-28 17:35:39 |
| TXN-01001382 | GrubHub | $30.78 | $9.23 | $21.55 | 2026-03-28 16:05:30 |
| TXN-01001287 | GrubHub | $32.39 | $9.72 | $22.67 | 2026-03-28 13:19:33 |
| TXN-01001372 | GrubHub | $19.91 | $5.97 | $13.94 | 2026-03-28 13:09:54 |
| TXN-01001396 | GrubHub | $36.59 | $10.98 | $25.61 | 2026-03-28 11:09:40 |
| TXN-01001383 | GrubHub | $34.71 | $10.41 | $24.30 | 2026-03-27 21:45:18 |
| TXN-01001352 | GrubHub | $26.96 | $8.09 | $18.87 | 2026-03-27 20:44:33 |
| TXN-01001465 | GrubHub | $36.38 | $10.91 | $25.47 | 2026-03-27 20:39:11 |
| TXN-01001299 | GrubHub | $24.34 | $7.30 | $17.04 | 2026-03-27 18:49:19 |
| TXN-01001479 | GrubHub | $33.96 | $10.19 | $23.77 | 2026-03-27 18:46:50 |
| TXN-01001375 | GrubHub | $33.37 | $10.01 | $23.36 | 2026-03-27 18:44:38 |