Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002200 | Square | $35.91 | $1.04 | $34.87 | 2026-03-31 13:45:31 |
| TXN-01002253 | Square | $31.83 | $0.92 | $30.91 | 2026-03-31 13:41:50 |
| TXN-01002195 | Square | $26.02 | $0.75 | $25.27 | 2026-03-31 13:25:59 |
| TXN-01002202 | Square | $36.24 | $1.05 | $35.19 | 2026-03-31 12:30:02 |
| TXN-01002292 | Square | $20.57 | $0.60 | $19.97 | 2026-03-31 10:37:11 |
| TXN-01002077 | Square | $25.74 | $0.75 | $24.99 | 2026-03-31 10:30:50 |
| TXN-01002287 | Square | $23.01 | $0.67 | $22.34 | 2026-03-30 23:42:42 |
| TXN-01002207 | Square | $16.22 | $0.47 | $15.75 | 2026-03-30 20:25:45 |
| TXN-01002019 | Square | $30.27 | $0.88 | $29.39 | 2026-03-30 18:39:16 |
| TXN-01002233 | Square | $26.74 | $0.78 | $25.96 | 2026-03-30 18:15:23 |
| TXN-01002095 | Square | $20.59 | $0.60 | $19.99 | 2026-03-30 17:08:54 |
| TXN-01002278 | Square | $17.30 | $0.50 | $16.80 | 2026-03-30 15:57:09 |
| TXN-01002242 | Square | $32.84 | $0.95 | $31.89 | 2026-03-30 15:08:31 |
| TXN-01002166 | Square | $32.28 | $0.94 | $31.34 | 2026-03-30 13:54:42 |
| TXN-01002214 | Square | $31.96 | $0.93 | $31.03 | 2026-03-30 13:10:52 |
| TXN-01002011 | Square | $21.28 | $0.62 | $20.66 | 2026-03-30 12:31:23 |
| TXN-01002165 | Square | $37.34 | $1.08 | $36.26 | 2026-03-30 11:11:40 |
| TXN-01002246 | Square | $36.66 | $1.06 | $35.60 | 2026-03-30 10:27:45 |
| TXN-01002133 | Square | $26.91 | $0.78 | $26.13 | 2026-03-29 20:44:46 |
| TXN-01002228 | Square | $22.08 | $0.64 | $21.44 | 2026-03-29 20:20:52 |
| TXN-01002264 | Square | $17.50 | $0.51 | $16.99 | 2026-03-29 19:52:44 |
| TXN-01002106 | Square | $26.00 | $0.75 | $25.25 | 2026-03-29 19:21:14 |
| TXN-01002308 | Square | $30.51 | $0.88 | $29.63 | 2026-03-29 19:15:02 |
| TXN-01002107 | Square | $24.06 | $0.70 | $23.36 | 2026-03-29 18:48:49 |
| TXN-01002015 | Square | $27.24 | $0.79 | $26.45 | 2026-03-29 18:43:43 |