Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001201 | UberEats | $29.96 | $8.99 | $20.97 | 2026-03-26 17:40:47 |
| TXN-01000693 | DoorDash | $28.68 | $8.60 | $20.08 | 2026-03-26 17:40:26 |
| TXN-01001882 | Toast | $25.90 | $0.67 | $25.23 | 2026-03-26 17:35:18 |
| TXN-01001254 | UberEats | $18.64 | $5.59 | $13.05 | 2026-03-26 17:24:42 |
| TXN-01001444 | GrubHub | $28.61 | $8.58 | $20.03 | 2026-03-26 17:20:35 |
| TXN-01001403 | GrubHub | $37.75 | $11.32 | $26.43 | 2026-03-26 17:11:38 |
| TXN-01001647 | Toast | $17.35 | $0.45 | $16.90 | 2026-03-26 17:09:13 |
| TXN-01001852 | Toast | $25.43 | $0.66 | $24.77 | 2026-03-26 17:05:48 |
| TXN-01000346 | DoorDash | $25.98 | $7.79 | $18.19 | 2026-03-26 16:50:47 |
| TXN-01000861 | UberEats | $34.10 | $10.23 | $23.87 | 2026-03-26 16:26:07 |
| TXN-01000294 | DoorDash | $32.14 | $9.64 | $22.50 | 2026-03-26 16:20:24 |
| TXN-01001086 | UberEats | $35.17 | $10.55 | $24.62 | 2026-03-26 16:11:24 |
| TXN-01000528 | DoorDash | $29.09 | $8.73 | $20.36 | 2026-03-26 16:10:20 |
| TXN-01001023 | UberEats | $28.71 | $8.61 | $20.10 | 2026-03-26 16:04:50 |
| TXN-01001572 | Toast | $15.76 | $0.41 | $15.35 | 2026-03-26 15:56:27 |
| TXN-01000047 | DoorDash | $38.78 | $11.63 | $27.15 | 2026-03-26 15:50:30 |
| TXN-01001750 | Toast | $34.71 | $0.90 | $33.81 | 2026-03-26 15:42:52 |
| TXN-01000321 | DoorDash | $33.53 | $10.06 | $23.47 | 2026-03-26 15:42:19 |
| TXN-01001725 | Toast | $30.45 | $0.79 | $29.66 | 2026-03-26 15:35:54 |
| TXN-01001659 | Toast | $31.89 | $0.83 | $31.06 | 2026-03-26 15:27:55 |
| TXN-01000797 | UberEats | $24.94 | $7.48 | $17.46 | 2026-03-26 15:24:17 |
| TXN-01000599 | DoorDash | $33.89 | $10.17 | $23.72 | 2026-03-26 15:02:59 |
| TXN-01001202 | UberEats | $32.44 | $9.73 | $22.71 | 2026-03-26 14:40:40 |
| TXN-01001959 | Toast | $27.75 | $0.72 | $27.03 | 2026-03-26 14:21:50 |
| TXN-01000023 | DoorDash | $27.11 | $8.13 | $18.98 | 2026-03-26 14:14:08 |