Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001504 | GrubHub | $26.67 | $8.00 | $18.67 | 2026-03-24 11:28:22 |
| TXN-01001860 | Toast | $36.02 | $0.94 | $35.08 | 2026-03-24 11:27:26 |
| TXN-01001004 | UberEats | $36.87 | $11.06 | $25.81 | 2026-03-24 11:24:09 |
| TXN-01002155 | Square | $15.06 | $0.44 | $14.62 | 2026-03-24 11:20:20 |
| TXN-01000590 | DoorDash | $39.69 | $11.91 | $27.78 | 2026-03-24 11:12:39 |
| TXN-01001079 | UberEats | $20.36 | $6.11 | $14.25 | 2026-03-24 11:10:11 |
| TXN-01001934 | Toast | $31.44 | $0.82 | $30.62 | 2026-03-24 11:03:53 |
| TXN-01000745 | UberEats | $27.13 | $8.14 | $18.99 | 2026-03-24 10:45:36 |
| TXN-01000343 | DoorDash | $17.54 | $5.26 | $12.28 | 2026-03-24 10:29:28 |
| TXN-01001789 | Toast | $30.76 | $0.80 | $29.96 | 2026-03-24 10:26:38 |
| TXN-01000063 | DoorDash | $17.56 | $5.27 | $12.29 | 2026-03-24 10:11:04 |
| TXN-01001899 | Toast | $34.63 | $0.90 | $33.73 | 2026-03-24 09:04:21 |
| TXN-01000887 | UberEats | $32.85 | $9.86 | $22.99 | 2026-03-24 08:49:49 |
| TXN-01000749 | UberEats | $21.97 | $6.59 | $15.38 | 2026-03-24 07:54:55 |
| TXN-01001118 | UberEats | $29.53 | $8.86 | $20.67 | 2026-03-24 07:41:13 |
| TXN-01000630 | DoorDash | $33.96 | $10.19 | $23.77 | 2026-03-23 21:50:15 |
| TXN-01001207 | UberEats | $33.78 | $10.13 | $23.65 | 2026-03-23 21:30:19 |
| TXN-01002012 | Square | $14.88 | $0.43 | $14.45 | 2026-03-23 20:45:38 |
| TXN-01000888 | UberEats | $33.63 | $10.09 | $23.54 | 2026-03-23 20:41:11 |
| TXN-01001315 | GrubHub | $39.33 | $11.80 | $27.53 | 2026-03-23 20:34:05 |
| TXN-01001769 | Toast | $26.61 | $0.69 | $25.92 | 2026-03-23 20:15:38 |
| TXN-01001101 | UberEats | $31.69 | $9.51 | $22.18 | 2026-03-23 20:10:14 |
| TXN-01001115 | UberEats | $19.54 | $5.86 | $13.68 | 2026-03-23 19:58:54 |
| TXN-01000251 | DoorDash | $31.68 | $9.50 | $22.18 | 2026-03-23 19:57:18 |
| TXN-01000037 | DoorDash | $18.30 | $5.49 | $12.81 | 2026-03-23 19:48:34 |