Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002071 | Square | $16.84 | $0.49 | $16.35 | 2026-04-05 20:50:12 |
| TXN-01001824 | Toast | $24.32 | $0.63 | $23.69 | 2026-04-05 20:39:53 |
| TXN-01002407 | Clover | $30.72 | $0.74 | $29.98 | 2026-04-05 20:32:29 |
| TXN-01002220 | Square | $18.61 | $0.54 | $18.07 | 2026-04-05 20:28:40 |
| TXN-01002127 | Square | $20.91 | $0.61 | $20.30 | 2026-04-05 20:22:44 |
| TXN-01002334 | Clover | $36.60 | $0.88 | $35.72 | 2026-04-05 20:14:19 |
| TXN-01001583 | Toast | $27.91 | $0.73 | $27.18 | 2026-04-05 20:09:58 |
| TXN-01002120 | Square | $15.65 | $0.45 | $15.20 | 2026-04-05 20:08:55 |
| TXN-01000244 | DoorDash | $33.24 | $9.97 | $23.27 | 2026-04-05 19:57:18 |
| TXN-01000878 | UberEats | $20.57 | $6.17 | $14.40 | 2026-04-05 19:53:03 |
| TXN-01001175 | UberEats | $19.56 | $5.87 | $13.69 | 2026-04-05 19:33:34 |
| TXN-01000335 | DoorDash | $29.21 | $8.76 | $20.45 | 2026-04-05 19:22:46 |
| TXN-01000955 | UberEats | $26.94 | $8.08 | $18.86 | 2026-04-05 19:07:08 |
| TXN-01002035 | Square | $23.06 | $0.67 | $22.39 | 2026-04-05 19:04:50 |
| TXN-01001512 | Toast | $24.25 | $0.63 | $23.62 | 2026-04-05 18:49:20 |
| TXN-01000520 | DoorDash | $39.82 | $11.95 | $27.87 | 2026-04-05 18:19:44 |
| TXN-01002393 | Clover | $37.24 | $0.89 | $36.35 | 2026-04-05 18:12:12 |
| TXN-01000082 | DoorDash | $18.98 | $5.69 | $13.29 | 2026-04-05 18:09:34 |
| TXN-01000927 | UberEats | $24.78 | $7.43 | $17.35 | 2026-04-05 18:08:21 |
| TXN-01000932 | UberEats | $17.06 | $5.12 | $11.94 | 2026-04-05 17:49:34 |
| TXN-01000748 | UberEats | $35.97 | $10.79 | $25.18 | 2026-04-05 17:46:07 |
| TXN-01001071 | UberEats | $22.87 | $6.86 | $16.01 | 2026-04-05 17:46:04 |
| TXN-01000340 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-04-05 17:40:39 |
| TXN-01001819 | Toast | $17.17 | $0.45 | $16.72 | 2026-04-05 17:37:11 |
| TXN-01001090 | UberEats | $36.47 | $10.94 | $25.53 | 2026-04-05 17:32:56 |