Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000296 | DoorDash | $27.16 | $8.15 | $19.01 | 2026-04-02 18:54:41 |
| TXN-01000490 | DoorDash | $40.10 | $12.03 | $28.07 | 2026-04-02 18:18:07 |
| TXN-01000184 | DoorDash | $31.68 | $9.50 | $22.18 | 2026-04-02 17:49:33 |
| TXN-01000059 | DoorDash | $40.70 | $12.21 | $28.49 | 2026-04-02 17:45:31 |
| TXN-01000263 | DoorDash | $40.96 | $12.29 | $28.67 | 2026-04-02 17:05:50 |
| TXN-01000280 | DoorDash | $41.51 | $12.45 | $29.06 | 2026-04-02 17:04:53 |
| TXN-01000388 | DoorDash | $26.89 | $8.07 | $18.82 | 2026-04-02 17:04:07 |
| TXN-01000058 | DoorDash | $39.91 | $11.97 | $27.94 | 2026-04-02 14:27:44 |
| TXN-01000416 | DoorDash | $31.71 | $9.51 | $22.20 | 2026-04-02 14:08:04 |
| TXN-01000644 | DoorDash | $24.62 | $7.39 | $17.23 | 2026-04-02 14:00:06 |
| TXN-01000195 | DoorDash | $17.63 | $5.29 | $12.34 | 2026-04-02 13:47:52 |
| TXN-01000227 | DoorDash | $34.22 | $10.27 | $23.95 | 2026-04-02 13:42:50 |
| TXN-01000099 | DoorDash | $24.98 | $7.49 | $17.49 | 2026-04-02 13:38:32 |
| TXN-01000260 | DoorDash | $40.37 | $12.11 | $28.26 | 2026-04-02 12:55:21 |
| TXN-01000512 | DoorDash | $35.03 | $10.51 | $24.52 | 2026-04-02 12:43:48 |
| TXN-01000164 | DoorDash | $21.55 | $6.46 | $15.09 | 2026-04-02 12:17:56 |
| TXN-01000686 | DoorDash | $37.01 | $11.10 | $25.91 | 2026-04-02 09:22:34 |
| TXN-01000239 | DoorDash | $17.28 | $5.18 | $12.10 | 2026-04-02 09:22:23 |
| TXN-01000168 | DoorDash | $28.71 | $8.61 | $20.10 | 2026-04-02 08:18:14 |
| TXN-01000142 | DoorDash | $25.84 | $7.75 | $18.09 | 2026-04-01 21:26:16 |
| TXN-01000501 | DoorDash | $32.82 | $9.85 | $22.97 | 2026-04-01 21:20:18 |
| TXN-01000149 | DoorDash | $34.56 | $10.37 | $24.19 | 2026-04-01 19:19:06 |
| TXN-01000492 | DoorDash | $24.97 | $7.49 | $17.48 | 2026-04-01 19:18:02 |
| TXN-01000683 | DoorDash | $41.64 | $12.49 | $29.15 | 2026-04-01 19:13:51 |
| TXN-01000697 | DoorDash | $16.16 | $4.85 | $11.31 | 2026-04-01 19:05:46 |