Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001507 | GrubHub | $37.57 | $11.27 | $26.30 | 2026-03-27 17:45:07 |
| TXN-01001436 | GrubHub | $35.84 | $10.75 | $25.09 | 2026-03-27 17:32:06 |
| TXN-01001270 | GrubHub | $34.75 | $10.42 | $24.33 | 2026-03-27 12:34:13 |
| TXN-01001432 | GrubHub | $38.23 | $11.47 | $26.76 | 2026-03-27 12:23:25 |
| TXN-01001387 | GrubHub | $20.72 | $6.22 | $14.50 | 2026-03-27 12:18:12 |
| TXN-01001336 | GrubHub | $31.66 | $9.50 | $22.16 | 2026-03-27 12:14:14 |
| TXN-01001508 | GrubHub | $18.32 | $5.50 | $12.82 | 2026-03-27 11:42:48 |
| TXN-01001373 | GrubHub | $16.93 | $5.08 | $11.85 | 2026-03-26 19:19:21 |
| TXN-01001509 | GrubHub | $39.23 | $11.77 | $27.46 | 2026-03-26 19:11:57 |
| TXN-01001399 | GrubHub | $29.49 | $8.85 | $20.64 | 2026-03-26 18:20:35 |
| TXN-01001444 | GrubHub | $28.61 | $8.58 | $20.03 | 2026-03-26 17:20:35 |
| TXN-01001403 | GrubHub | $37.75 | $11.32 | $26.43 | 2026-03-26 17:11:38 |
| TXN-01001500 | GrubHub | $22.66 | $6.80 | $15.86 | 2026-03-26 13:49:43 |
| TXN-01001271 | GrubHub | $25.74 | $7.72 | $18.02 | 2026-03-25 20:16:23 |
| TXN-01001476 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-25 19:30:29 |
| TXN-01001442 | GrubHub | $36.33 | $10.90 | $25.43 | 2026-03-25 18:11:42 |
| TXN-01001288 | GrubHub | $17.16 | $5.15 | $12.01 | 2026-03-25 17:20:32 |
| TXN-01001469 | GrubHub | $26.66 | $8.00 | $18.66 | 2026-03-25 17:02:02 |
| TXN-01001346 | GrubHub | $30.80 | $9.24 | $21.56 | 2026-03-25 16:56:45 |
| TXN-01001276 | GrubHub | $23.19 | $6.96 | $16.23 | 2026-03-25 15:36:59 |
| TXN-01001264 | GrubHub | $30.45 | $9.13 | $21.32 | 2026-03-25 14:06:49 |
| TXN-01001376 | GrubHub | $30.81 | $9.24 | $21.57 | 2026-03-25 11:29:47 |
| TXN-01001379 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-03-25 10:30:08 |
| TXN-01001316 | GrubHub | $20.89 | $6.27 | $14.62 | 2026-03-24 21:35:59 |
| TXN-01001328 | GrubHub | $34.22 | $10.27 | $23.95 | 2026-03-24 20:27:58 |