Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002234 | Square | $24.85 | $0.72 | $24.13 | 2026-03-29 18:30:32 |
| TXN-01002054 | Square | $22.20 | $0.64 | $21.56 | 2026-03-29 15:44:29 |
| TXN-01002313 | Square | $36.67 | $1.06 | $35.61 | 2026-03-29 14:44:09 |
| TXN-01002237 | Square | $31.66 | $0.92 | $30.74 | 2026-03-29 14:38:31 |
| TXN-01002263 | Square | $19.25 | $0.56 | $18.69 | 2026-03-29 14:38:18 |
| TXN-01002123 | Square | $26.06 | $0.76 | $25.30 | 2026-03-29 14:12:00 |
| TXN-01002002 | Square | $35.63 | $1.03 | $34.60 | 2026-03-29 11:35:57 |
| TXN-01002249 | Square | $36.84 | $1.07 | $35.77 | 2026-03-29 11:08:59 |
| TXN-01002153 | Square | $18.61 | $0.54 | $18.07 | 2026-03-29 10:56:06 |
| TXN-01002304 | Square | $24.15 | $0.70 | $23.45 | 2026-03-29 07:19:02 |
| TXN-01002197 | Square | $25.75 | $0.75 | $25.00 | 2026-03-28 22:04:26 |
| TXN-01001991 | Square | $28.90 | $0.84 | $28.06 | 2026-03-28 22:00:03 |
| TXN-01002053 | Square | $37.44 | $1.09 | $36.35 | 2026-03-28 20:50:04 |
| TXN-01002113 | Square | $37.09 | $1.08 | $36.01 | 2026-03-28 20:05:10 |
| TXN-01002164 | Square | $21.78 | $0.63 | $21.15 | 2026-03-28 18:43:59 |
| TXN-01002004 | Square | $32.90 | $0.95 | $31.95 | 2026-03-28 18:34:01 |
| TXN-01002293 | Square | $23.22 | $0.67 | $22.55 | 2026-03-28 18:19:36 |
| TXN-01002160 | Square | $33.56 | $0.97 | $32.59 | 2026-03-28 17:02:04 |
| TXN-01002289 | Square | $20.61 | $0.60 | $20.01 | 2026-03-28 14:00:07 |
| TXN-01002252 | Square | $28.42 | $0.82 | $27.60 | 2026-03-28 13:58:45 |
| TXN-01002236 | Square | $21.73 | $0.63 | $21.10 | 2026-03-28 13:02:51 |
| TXN-01002216 | Square | $26.60 | $0.77 | $25.83 | 2026-03-28 12:27:10 |
| TXN-01002073 | Square | $24.31 | $0.70 | $23.61 | 2026-03-28 12:02:48 |
| TXN-01002298 | Square | $33.65 | $0.98 | $32.67 | 2026-03-28 11:48:13 |
| TXN-01002204 | Square | $30.74 | $0.89 | $29.85 | 2026-03-28 11:38:29 |