Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001698 | Toast | $20.92 | $0.54 | $20.38 | 2026-03-31 09:20:31 |
| TXN-01001794 | Toast | $19.99 | $0.52 | $19.47 | 2026-03-30 21:53:41 |
| TXN-01001774 | Toast | $26.80 | $0.70 | $26.10 | 2026-03-30 21:20:34 |
| TXN-01001554 | Toast | $20.81 | $0.54 | $20.27 | 2026-03-30 19:49:30 |
| TXN-01001918 | Toast | $32.48 | $0.84 | $31.64 | 2026-03-30 19:04:05 |
| TXN-01001872 | Toast | $30.58 | $0.80 | $29.78 | 2026-03-30 18:51:19 |
| TXN-01001705 | Toast | $23.48 | $0.61 | $22.87 | 2026-03-30 17:06:47 |
| TXN-01001943 | Toast | $16.35 | $0.43 | $15.92 | 2026-03-30 14:26:05 |
| TXN-01001780 | Toast | $21.42 | $0.56 | $20.86 | 2026-03-30 13:51:43 |
| TXN-01001631 | Toast | $21.95 | $0.57 | $21.38 | 2026-03-30 12:57:18 |
| TXN-01001806 | Toast | $16.84 | $0.44 | $16.40 | 2026-03-30 12:55:52 |
| TXN-01001603 | Toast | $34.91 | $0.91 | $34.00 | 2026-03-30 12:47:48 |
| TXN-01001518 | Toast | $35.90 | $0.93 | $34.97 | 2026-03-30 12:02:04 |
| TXN-01001884 | Toast | $28.68 | $0.75 | $27.93 | 2026-03-29 20:55:31 |
| TXN-01001858 | Toast | $37.62 | $0.98 | $36.64 | 2026-03-29 20:53:15 |
| TXN-01001768 | Toast | $16.90 | $0.44 | $16.46 | 2026-03-29 19:49:59 |
| TXN-01001624 | Toast | $30.63 | $0.80 | $29.83 | 2026-03-29 19:10:15 |
| TXN-01001855 | Toast | $19.38 | $0.50 | $18.88 | 2026-03-29 18:59:31 |
| TXN-01001923 | Toast | $23.65 | $0.61 | $23.04 | 2026-03-29 18:55:19 |
| TXN-01001618 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-29 18:53:35 |
| TXN-01001861 | Toast | $16.27 | $0.42 | $15.85 | 2026-03-29 18:52:16 |
| TXN-01001704 | Toast | $24.51 | $0.64 | $23.87 | 2026-03-29 18:07:09 |
| TXN-01001963 | Toast | $33.20 | $0.86 | $32.34 | 2026-03-29 17:24:14 |
| TXN-01001797 | Toast | $20.26 | $0.53 | $19.73 | 2026-03-29 17:20:51 |
| TXN-01001747 | Toast | $21.20 | $0.55 | $20.65 | 2026-03-29 16:12:26 |