Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001515 | Toast | $20.35 | $0.53 | $19.82 | 2026-03-22 10:59:12 |
| TXN-01002141 | Square | $25.14 | $0.73 | $24.41 | 2026-03-22 10:35:42 |
| TXN-01000972 | UberEats | $36.69 | $11.01 | $25.68 | 2026-03-22 10:31:28 |
| TXN-01002124 | Square | $37.79 | $1.10 | $36.69 | 2026-03-22 10:25:38 |
| TXN-01001357 | GrubHub | $21.29 | $6.39 | $14.90 | 2026-03-22 10:20:44 |
| TXN-01000412 | DoorDash | $27.51 | $8.25 | $19.26 | 2026-03-22 09:55:58 |
| TXN-01001301 | GrubHub | $32.12 | $9.64 | $22.48 | 2026-03-22 09:52:14 |
| TXN-01002117 | Square | $26.59 | $0.77 | $25.82 | 2026-03-22 09:33:00 |
| TXN-01000879 | UberEats | $22.51 | $6.75 | $15.76 | 2026-03-22 09:23:45 |
| TXN-01000961 | UberEats | $38.91 | $11.67 | $27.24 | 2026-03-22 09:16:41 |
| TXN-01001721 | Toast | $23.03 | $0.60 | $22.43 | 2026-03-22 09:11:35 |
| TXN-01001423 | GrubHub | $24.81 | $7.44 | $17.37 | 2026-03-22 09:01:30 |
| TXN-01000711 | UberEats | $29.45 | $8.83 | $20.62 | 2026-03-22 07:44:21 |
| TXN-01001947 | Toast | $25.97 | $0.68 | $25.29 | 2026-03-21 23:44:59 |
| TXN-01002027 | Square | $37.47 | $1.09 | $36.38 | 2026-03-21 21:58:15 |
| TXN-01002284 | Square | $22.12 | $0.64 | $21.48 | 2026-03-21 21:40:46 |
| TXN-01002454 | Clover | $16.72 | $0.40 | $16.32 | 2026-03-21 21:17:09 |
| TXN-01001765 | Toast | $35.61 | $0.93 | $34.68 | 2026-03-21 20:42:42 |
| TXN-01002084 | Square | $19.25 | $0.56 | $18.69 | 2026-03-21 20:36:10 |
| TXN-01002494 | Clover | $16.34 | $0.39 | $15.95 | 2026-03-21 20:32:06 |
| TXN-01001944 | Toast | $16.21 | $0.42 | $15.79 | 2026-03-21 20:30:13 |
| TXN-01001787 | Toast | $25.31 | $0.66 | $24.65 | 2026-03-21 20:21:45 |
| TXN-01000753 | UberEats | $24.37 | $7.31 | $17.06 | 2026-03-21 20:20:17 |
| TXN-01000231 | DoorDash | $34.67 | $10.40 | $24.27 | 2026-03-21 20:09:04 |
| TXN-01001398 | GrubHub | $36.25 | $10.88 | $25.37 | 2026-03-21 20:03:53 |