Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000090 | DoorDash | $36.21 | $10.86 | $25.35 | 2026-03-21 19:55:47 |
| TXN-01002103 | Square | $34.30 | $0.99 | $33.31 | 2026-03-21 19:44:26 |
| TXN-01002121 | Square | $18.94 | $0.55 | $18.39 | 2026-03-21 19:42:30 |
| TXN-01001208 | UberEats | $16.33 | $4.90 | $11.43 | 2026-03-21 19:38:14 |
| TXN-01000123 | DoorDash | $39.02 | $11.71 | $27.31 | 2026-03-21 19:35:28 |
| TXN-01000816 | UberEats | $34.92 | $10.48 | $24.44 | 2026-03-21 19:31:41 |
| TXN-01001269 | GrubHub | $37.81 | $11.34 | $26.47 | 2026-03-21 19:27:52 |
| TXN-01001441 | GrubHub | $33.94 | $10.18 | $23.76 | 2026-03-21 19:27:36 |
| TXN-01000909 | UberEats | $38.50 | $11.55 | $26.95 | 2026-03-21 19:21:23 |
| TXN-01000156 | DoorDash | $16.43 | $4.93 | $11.50 | 2026-03-21 19:06:27 |
| TXN-01001911 | Toast | $24.54 | $0.64 | $23.90 | 2026-03-21 19:00:15 |
| TXN-01002211 | Square | $21.39 | $0.62 | $20.77 | 2026-03-21 18:59:46 |
| TXN-01002339 | Clover | $14.26 | $0.34 | $13.92 | 2026-03-21 18:59:46 |
| TXN-01002364 | Clover | $17.21 | $0.41 | $16.80 | 2026-03-21 18:57:02 |
| TXN-01002477 | Clover | $23.51 | $0.56 | $22.95 | 2026-03-21 18:56:29 |
| TXN-01001681 | Toast | $37.55 | $0.98 | $36.57 | 2026-03-21 18:50:07 |
| TXN-01000709 | UberEats | $35.51 | $10.65 | $24.86 | 2026-03-21 18:45:06 |
| TXN-01000066 | DoorDash | $32.02 | $9.61 | $22.41 | 2026-03-21 18:36:33 |
| TXN-01000246 | DoorDash | $23.79 | $7.14 | $16.65 | 2026-03-21 18:29:54 |
| TXN-01000673 | DoorDash | $32.88 | $9.86 | $23.02 | 2026-03-21 18:26:45 |
| TXN-01000767 | UberEats | $37.83 | $11.35 | $26.48 | 2026-03-21 18:23:29 |
| TXN-01000299 | DoorDash | $27.75 | $8.32 | $19.43 | 2026-03-21 18:20:27 |
| TXN-01001760 | Toast | $37.79 | $0.98 | $36.81 | 2026-03-21 18:02:12 |
| TXN-01000474 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-03-21 17:50:57 |
| TXN-01001186 | UberEats | $39.96 | $11.99 | $27.97 | 2026-03-21 17:36:25 |