Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000332 | DoorDash | $18.82 | $5.65 | $13.17 | 2026-03-21 17:33:05 |
| TXN-01000718 | UberEats | $19.99 | $6.00 | $13.99 | 2026-03-21 17:28:55 |
| TXN-01000873 | UberEats | $23.02 | $6.91 | $16.11 | 2026-03-21 17:05:12 |
| TXN-01002460 | Clover | $27.94 | $0.67 | $27.27 | 2026-03-21 16:49:44 |
| TXN-01000134 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-03-21 16:47:34 |
| TXN-01001122 | UberEats | $35.50 | $10.65 | $24.85 | 2026-03-21 16:35:30 |
| TXN-01002458 | Clover | $19.90 | $0.48 | $19.42 | 2026-03-21 16:34:34 |
| TXN-01001466 | GrubHub | $27.78 | $8.33 | $19.45 | 2026-03-21 16:28:24 |
| TXN-01000049 | DoorDash | $25.21 | $7.56 | $17.65 | 2026-03-21 15:46:03 |
| TXN-01002456 | Clover | $21.66 | $0.52 | $21.14 | 2026-03-21 15:26:38 |
| TXN-01002372 | Clover | $31.70 | $0.76 | $30.94 | 2026-03-21 15:18:31 |
| TXN-01002514 | Clover | $16.00 | $0.38 | $15.62 | 2026-03-21 15:16:56 |
| TXN-01000765 | UberEats | $41.37 | $12.41 | $28.96 | 2026-03-21 15:03:09 |
| TXN-01002130 | Square | $28.83 | $0.84 | $27.99 | 2026-03-21 14:58:42 |
| TXN-01001755 | Toast | $21.21 | $0.55 | $20.66 | 2026-03-21 14:55:53 |
| TXN-01001987 | Square | $21.31 | $0.62 | $20.69 | 2026-03-21 14:54:40 |
| TXN-01002088 | Square | $24.83 | $0.72 | $24.11 | 2026-03-21 14:51:31 |
| TXN-01001523 | Toast | $25.78 | $0.67 | $25.11 | 2026-03-21 14:46:49 |
| TXN-01001298 | GrubHub | $18.99 | $5.70 | $13.29 | 2026-03-21 14:22:12 |
| TXN-01001364 | GrubHub | $34.40 | $10.32 | $24.08 | 2026-03-21 13:46:49 |
| TXN-01000105 | DoorDash | $24.05 | $7.21 | $16.84 | 2026-03-21 13:44:18 |
| TXN-01000304 | DoorDash | $33.32 | $10.00 | $23.32 | 2026-03-21 13:42:48 |
| TXN-01001731 | Toast | $37.81 | $0.98 | $36.83 | 2026-03-21 13:42:15 |
| TXN-01002161 | Square | $35.25 | $1.02 | $34.23 | 2026-03-21 13:38:31 |
| TXN-01002259 | Square | $34.33 | $1.00 | $33.33 | 2026-03-21 13:23:51 |