Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000100 | DoorDash | $19.07 | $5.72 | $13.35 | 2026-04-05 17:16:02 |
| TXN-01001473 | GrubHub | $18.11 | $5.43 | $12.68 | 2026-04-05 17:15:30 |
| TXN-01001972 | Square | $30.93 | $0.90 | $30.03 | 2026-04-05 17:05:51 |
| TXN-01001148 | UberEats | $33.62 | $10.09 | $23.53 | 2026-04-05 17:01:30 |
| TXN-01000271 | DoorDash | $18.60 | $5.58 | $13.02 | 2026-04-05 16:24:29 |
| TXN-01001922 | Toast | $33.18 | $0.86 | $32.32 | 2026-04-05 16:18:26 |
| TXN-01002424 | Clover | $22.85 | $0.55 | $22.30 | 2026-04-05 15:31:11 |
| TXN-01001368 | GrubHub | $16.25 | $4.88 | $11.37 | 2026-04-05 15:13:37 |
| TXN-01001409 | GrubHub | $36.63 | $10.99 | $25.64 | 2026-04-05 15:12:21 |
| TXN-01001552 | Toast | $17.79 | $0.46 | $17.33 | 2026-04-05 15:00:00 |
| TXN-01001646 | Toast | $31.47 | $0.82 | $30.65 | 2026-04-05 14:57:26 |
| TXN-01000829 | UberEats | $41.01 | $12.30 | $28.71 | 2026-04-05 14:56:24 |
| TXN-01001916 | Toast | $36.03 | $0.94 | $35.09 | 2026-04-05 14:54:33 |
| TXN-01000122 | DoorDash | $40.52 | $12.16 | $28.36 | 2026-04-05 14:52:46 |
| TXN-01002070 | Square | $37.94 | $1.10 | $36.84 | 2026-04-05 14:45:04 |
| TXN-01002020 | Square | $30.34 | $0.88 | $29.46 | 2026-04-05 14:27:41 |
| TXN-01001259 | GrubHub | $35.21 | $10.56 | $24.65 | 2026-04-05 14:23:50 |
| TXN-01002244 | Square | $25.20 | $0.73 | $24.47 | 2026-04-05 14:07:30 |
| TXN-01001980 | Square | $17.42 | $0.51 | $16.91 | 2026-04-05 13:24:52 |
| TXN-01001378 | GrubHub | $24.40 | $7.32 | $17.08 | 2026-04-05 13:04:48 |
| TXN-01002360 | Clover | $22.75 | $0.55 | $22.20 | 2026-04-05 12:51:17 |
| TXN-01000298 | DoorDash | $27.15 | $8.14 | $19.01 | 2026-04-05 12:21:52 |
| TXN-01000946 | UberEats | $34.70 | $10.41 | $24.29 | 2026-04-05 12:14:29 |
| TXN-01000135 | DoorDash | $36.66 | $11.00 | $25.66 | 2026-04-05 12:14:17 |
| TXN-01002411 | Clover | $17.56 | $0.42 | $17.14 | 2026-04-05 12:08:17 |