Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000384 | DoorDash | $37.46 | $11.24 | $26.22 | 2026-04-01 18:28:39 |
| TXN-01000173 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-04-01 18:12:13 |
| TXN-01000131 | DoorDash | $26.11 | $7.83 | $18.28 | 2026-04-01 17:44:01 |
| TXN-01000366 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-04-01 17:38:24 |
| TXN-01000339 | DoorDash | $28.80 | $8.64 | $20.16 | 2026-04-01 17:37:28 |
| TXN-01000132 | DoorDash | $38.12 | $11.44 | $26.68 | 2026-04-01 17:30:00 |
| TXN-01000297 | DoorDash | $32.83 | $9.85 | $22.98 | 2026-04-01 16:55:13 |
| TXN-01000678 | DoorDash | $19.04 | $5.71 | $13.33 | 2026-04-01 16:23:34 |
| TXN-01000178 | DoorDash | $32.49 | $9.75 | $22.74 | 2026-04-01 15:55:00 |
| TXN-01000568 | DoorDash | $35.29 | $10.59 | $24.70 | 2026-04-01 15:15:44 |
| TXN-01000433 | DoorDash | $29.61 | $8.88 | $20.73 | 2026-04-01 14:36:04 |
| TXN-01000208 | DoorDash | $24.41 | $7.32 | $17.09 | 2026-04-01 14:32:52 |
| TXN-01000462 | DoorDash | $34.80 | $10.44 | $24.36 | 2026-04-01 14:02:25 |
| TXN-01000373 | DoorDash | $35.87 | $10.76 | $25.11 | 2026-04-01 13:33:26 |
| TXN-01000312 | DoorDash | $23.12 | $6.94 | $16.18 | 2026-04-01 13:21:22 |
| TXN-01000422 | DoorDash | $19.13 | $5.74 | $13.39 | 2026-04-01 12:28:13 |
| TXN-01000615 | DoorDash | $27.53 | $8.26 | $19.27 | 2026-04-01 12:08:05 |
| TXN-01000282 | DoorDash | $22.09 | $6.63 | $15.46 | 2026-04-01 11:57:38 |
| TXN-01000467 | DoorDash | $40.23 | $12.07 | $28.16 | 2026-04-01 11:38:32 |
| TXN-01000080 | DoorDash | $16.19 | $4.86 | $11.33 | 2026-04-01 11:16:10 |
| TXN-01000619 | DoorDash | $26.73 | $8.02 | $18.71 | 2026-04-01 10:57:35 |
| TXN-01000550 | DoorDash | $35.49 | $10.65 | $24.84 | 2026-04-01 09:32:18 |
| TXN-01000211 | DoorDash | $32.17 | $9.65 | $22.52 | 2026-04-01 09:17:35 |
| TXN-01000542 | DoorDash | $37.55 | $11.26 | $26.29 | 2026-04-01 08:19:29 |
| TXN-01000219 | DoorDash | $31.50 | $9.45 | $22.05 | 2026-03-31 20:55:04 |