Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001495 | GrubHub | $22.85 | $6.86 | $15.99 | 2026-03-24 20:00:18 |
| TXN-01001454 | GrubHub | $16.31 | $4.89 | $11.42 | 2026-03-24 14:08:54 |
| TXN-01001296 | GrubHub | $41.72 | $12.52 | $29.20 | 2026-03-24 12:04:17 |
| TXN-01001347 | GrubHub | $36.32 | $10.90 | $25.42 | 2026-03-24 11:29:52 |
| TXN-01001504 | GrubHub | $26.67 | $8.00 | $18.67 | 2026-03-24 11:28:22 |
| TXN-01001315 | GrubHub | $39.33 | $11.80 | $27.53 | 2026-03-23 20:34:05 |
| TXN-01001281 | GrubHub | $28.50 | $8.55 | $19.95 | 2026-03-23 19:44:44 |
| TXN-01001367 | GrubHub | $16.41 | $4.92 | $11.49 | 2026-03-23 19:34:51 |
| TXN-01001447 | GrubHub | $25.84 | $7.75 | $18.09 | 2026-03-23 18:03:05 |
| TXN-01001477 | GrubHub | $29.28 | $8.78 | $20.50 | 2026-03-23 17:21:26 |
| TXN-01001292 | GrubHub | $24.74 | $7.42 | $17.32 | 2026-03-23 17:03:35 |
| TXN-01001435 | GrubHub | $19.00 | $5.70 | $13.30 | 2026-03-23 14:10:18 |
| TXN-01001272 | GrubHub | $40.81 | $12.24 | $28.57 | 2026-03-22 21:00:46 |
| TXN-01001353 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-22 19:28:05 |
| TXN-01001356 | GrubHub | $16.74 | $5.02 | $11.72 | 2026-03-22 17:45:57 |
| TXN-01001431 | GrubHub | $34.35 | $10.30 | $24.05 | 2026-03-22 15:14:09 |
| TXN-01001434 | GrubHub | $38.78 | $11.63 | $27.15 | 2026-03-22 15:04:30 |
| TXN-01001369 | GrubHub | $33.05 | $9.91 | $23.14 | 2026-03-22 14:05:38 |
| TXN-01001496 | GrubHub | $39.93 | $11.98 | $27.95 | 2026-03-22 13:20:33 |
| TXN-01001445 | GrubHub | $18.61 | $5.58 | $13.03 | 2026-03-22 11:25:04 |
| TXN-01001357 | GrubHub | $21.29 | $6.39 | $14.90 | 2026-03-22 10:20:44 |
| TXN-01001301 | GrubHub | $32.12 | $9.64 | $22.48 | 2026-03-22 09:52:14 |
| TXN-01001423 | GrubHub | $24.81 | $7.44 | $17.37 | 2026-03-22 09:01:30 |
| TXN-01001398 | GrubHub | $36.25 | $10.88 | $25.37 | 2026-03-21 20:03:53 |
| TXN-01001269 | GrubHub | $37.81 | $11.34 | $26.47 | 2026-03-21 19:27:52 |