Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001891 | Toast | $34.22 | $0.89 | $33.33 | 2026-03-29 15:56:18 |
| TXN-01001660 | Toast | $20.19 | $0.52 | $19.67 | 2026-03-29 15:44:52 |
| TXN-01001703 | Toast | $18.30 | $0.48 | $17.82 | 2026-03-29 15:06:25 |
| TXN-01001863 | Toast | $16.73 | $0.43 | $16.30 | 2026-03-29 14:50:11 |
| TXN-01001739 | Toast | $33.47 | $0.87 | $32.60 | 2026-03-29 13:39:19 |
| TXN-01001890 | Toast | $28.10 | $0.73 | $27.37 | 2026-03-29 13:38:54 |
| TXN-01001779 | Toast | $36.02 | $0.94 | $35.08 | 2026-03-29 12:35:24 |
| TXN-01001738 | Toast | $16.40 | $0.43 | $15.97 | 2026-03-29 12:31:32 |
| TXN-01001775 | Toast | $24.17 | $0.63 | $23.54 | 2026-03-29 12:17:56 |
| TXN-01001868 | Toast | $20.22 | $0.53 | $19.69 | 2026-03-29 11:34:01 |
| TXN-01001664 | Toast | $22.67 | $0.59 | $22.08 | 2026-03-28 20:22:03 |
| TXN-01001746 | Toast | $33.10 | $0.86 | $32.24 | 2026-03-28 19:32:51 |
| TXN-01001656 | Toast | $25.34 | $0.66 | $24.68 | 2026-03-28 18:18:26 |
| TXN-01001600 | Toast | $22.79 | $0.59 | $22.20 | 2026-03-28 17:04:35 |
| TXN-01001856 | Toast | $26.65 | $0.69 | $25.96 | 2026-03-28 16:18:29 |
| TXN-01001602 | Toast | $26.95 | $0.70 | $26.25 | 2026-03-28 15:48:37 |
| TXN-01001935 | Toast | $22.95 | $0.60 | $22.35 | 2026-03-28 15:07:03 |
| TXN-01001593 | Toast | $34.92 | $0.91 | $34.01 | 2026-03-28 14:40:00 |
| TXN-01001927 | Toast | $32.92 | $0.86 | $32.06 | 2026-03-28 14:22:56 |
| TXN-01001511 | Toast | $36.47 | $0.95 | $35.52 | 2026-03-28 14:17:49 |
| TXN-01001928 | Toast | $33.48 | $0.87 | $32.61 | 2026-03-28 14:12:56 |
| TXN-01001534 | Toast | $33.03 | $0.86 | $32.17 | 2026-03-28 13:34:53 |
| TXN-01001732 | Toast | $19.94 | $0.52 | $19.42 | 2026-03-28 13:05:58 |
| TXN-01001875 | Toast | $29.57 | $0.77 | $28.80 | 2026-03-28 12:53:40 |
| TXN-01001926 | Toast | $23.69 | $0.62 | $23.07 | 2026-03-28 12:34:39 |