Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000165 | DoorDash | $31.42 | $9.43 | $21.99 | 2026-04-05 12:00:33 |
| TXN-01002449 | Clover | $20.89 | $0.50 | $20.39 | 2026-04-05 11:58:31 |
| TXN-01002299 | Square | $37.18 | $1.08 | $36.10 | 2026-04-05 11:55:38 |
| TXN-01000719 | UberEats | $21.68 | $6.50 | $15.18 | 2026-04-05 11:48:07 |
| TXN-01000791 | UberEats | $23.29 | $6.99 | $16.30 | 2026-04-05 11:39:39 |
| TXN-01001930 | Toast | $31.25 | $0.81 | $30.44 | 2026-04-05 11:34:18 |
| TXN-01002312 | Square | $23.16 | $0.67 | $22.49 | 2026-04-05 11:29:05 |
| TXN-01001784 | Toast | $19.05 | $0.50 | $18.55 | 2026-04-05 11:28:40 |
| TXN-01000118 | DoorDash | $38.21 | $11.46 | $26.75 | 2026-04-05 11:27:14 |
| TXN-01002427 | Clover | $21.44 | $0.51 | $20.93 | 2026-04-05 11:25:43 |
| TXN-01000455 | DoorDash | $40.84 | $12.25 | $28.59 | 2026-04-05 11:20:59 |
| TXN-01000075 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-04-05 11:07:56 |
| TXN-01002208 | Square | $28.07 | $0.81 | $27.26 | 2026-04-05 10:58:12 |
| TXN-01001609 | Toast | $37.47 | $0.97 | $36.50 | 2026-04-05 10:57:56 |
| TXN-01001184 | UberEats | $35.03 | $10.51 | $24.52 | 2026-04-05 10:39:18 |
| TXN-01000898 | UberEats | $35.77 | $10.73 | $25.04 | 2026-04-05 09:54:51 |
| TXN-01000950 | UberEats | $37.98 | $11.39 | $26.59 | 2026-04-05 09:54:08 |
| TXN-01001084 | UberEats | $39.69 | $11.91 | $27.78 | 2026-04-05 09:41:20 |
| TXN-01001415 | GrubHub | $24.67 | $7.40 | $17.27 | 2026-04-05 09:33:49 |
| TXN-01000317 | DoorDash | $31.42 | $9.43 | $21.99 | 2026-04-05 09:10:48 |
| TXN-01002446 | Clover | $36.08 | $0.87 | $35.21 | 2026-04-05 09:09:11 |
| TXN-01001749 | Toast | $27.14 | $0.71 | $26.43 | 2026-04-05 08:45:33 |
| TXN-01001707 | Toast | $18.81 | $0.49 | $18.32 | 2026-04-04 23:07:14 |
| TXN-01000283 | DoorDash | $16.17 | $4.85 | $11.32 | 2026-04-04 22:08:34 |
| TXN-01001078 | UberEats | $33.13 | $9.94 | $23.19 | 2026-04-04 21:39:43 |