Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000124 | DoorDash | $39.16 | $11.75 | $27.41 | 2026-03-31 20:28:16 |
| TXN-01000030 | DoorDash | $27.76 | $8.33 | $19.43 | 2026-03-31 20:16:32 |
| TXN-01000365 | DoorDash | $29.97 | $8.99 | $20.98 | 2026-03-31 20:02:42 |
| TXN-01000355 | DoorDash | $23.40 | $7.02 | $16.38 | 2026-03-31 19:58:38 |
| TXN-01000370 | DoorDash | $23.42 | $7.03 | $16.39 | 2026-03-31 19:14:34 |
| TXN-01000545 | DoorDash | $40.19 | $12.06 | $28.13 | 2026-03-31 19:02:51 |
| TXN-01000503 | DoorDash | $22.07 | $6.62 | $15.45 | 2026-03-31 18:59:02 |
| TXN-01000302 | DoorDash | $27.20 | $8.16 | $19.04 | 2026-03-31 18:51:08 |
| TXN-01000040 | DoorDash | $29.96 | $8.99 | $20.97 | 2026-03-31 18:45:19 |
| TXN-01000272 | DoorDash | $25.63 | $7.69 | $17.94 | 2026-03-31 18:34:26 |
| TXN-01000537 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-03-31 18:26:23 |
| TXN-01000102 | DoorDash | $33.75 | $10.12 | $23.63 | 2026-03-31 18:12:23 |
| TXN-01000397 | DoorDash | $35.93 | $10.78 | $25.15 | 2026-03-31 18:08:02 |
| TXN-01000478 | DoorDash | $29.57 | $8.87 | $20.70 | 2026-03-31 17:53:24 |
| TXN-01000386 | DoorDash | $19.94 | $5.98 | $13.96 | 2026-03-31 17:27:07 |
| TXN-01000160 | DoorDash | $27.29 | $8.19 | $19.10 | 2026-03-31 17:20:54 |
| TXN-01000496 | DoorDash | $18.91 | $5.67 | $13.24 | 2026-03-31 17:15:03 |
| TXN-01000314 | DoorDash | $17.89 | $5.37 | $12.52 | 2026-03-31 17:01:05 |
| TXN-01000580 | DoorDash | $20.45 | $6.13 | $14.32 | 2026-03-31 16:11:58 |
| TXN-01000494 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-03-31 15:12:52 |
| TXN-01000257 | DoorDash | $23.68 | $7.10 | $16.58 | 2026-03-31 14:12:08 |
| TXN-01000369 | DoorDash | $25.46 | $7.64 | $17.82 | 2026-03-31 12:28:39 |
| TXN-01000172 | DoorDash | $22.02 | $6.61 | $15.41 | 2026-03-31 12:07:47 |
| TXN-01000137 | DoorDash | $36.61 | $10.98 | $25.63 | 2026-03-31 11:29:58 |
| TXN-01000273 | DoorDash | $31.19 | $9.36 | $21.83 | 2026-03-31 11:26:41 |