Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001441 | GrubHub | $33.94 | $10.18 | $23.76 | 2026-03-21 19:27:36 |
| TXN-01001466 | GrubHub | $27.78 | $8.33 | $19.45 | 2026-03-21 16:28:24 |
| TXN-01001298 | GrubHub | $18.99 | $5.70 | $13.29 | 2026-03-21 14:22:12 |
| TXN-01001364 | GrubHub | $34.40 | $10.32 | $24.08 | 2026-03-21 13:46:49 |
| TXN-01001341 | GrubHub | $39.88 | $11.96 | $27.92 | 2026-03-21 12:42:12 |
| TXN-01001344 | GrubHub | $22.44 | $6.73 | $15.71 | 2026-03-20 19:38:47 |
| TXN-01001460 | GrubHub | $20.94 | $6.28 | $14.66 | 2026-03-20 19:23:53 |
| TXN-01001494 | GrubHub | $29.79 | $8.94 | $20.85 | 2026-03-20 18:24:30 |
| TXN-01001318 | GrubHub | $24.67 | $7.40 | $17.27 | 2026-03-20 18:01:22 |
| TXN-01001323 | GrubHub | $18.36 | $5.51 | $12.85 | 2026-03-20 16:43:39 |
| TXN-01001314 | GrubHub | $26.03 | $7.81 | $18.22 | 2026-03-20 15:45:06 |
| TXN-01001440 | GrubHub | $41.13 | $12.34 | $28.79 | 2026-03-20 10:13:52 |
| TXN-01001385 | GrubHub | $41.67 | $12.50 | $29.17 | 2026-03-19 20:39:36 |
| TXN-01001268 | GrubHub | $27.49 | $8.25 | $19.24 | 2026-03-19 20:35:20 |
| TXN-01001278 | GrubHub | $19.66 | $5.90 | $13.76 | 2026-03-19 20:15:14 |
| TXN-01001455 | GrubHub | $23.66 | $7.10 | $16.56 | 2026-03-19 20:03:00 |
| TXN-01001265 | GrubHub | $32.51 | $9.75 | $22.76 | 2026-03-19 18:44:42 |
| TXN-01001300 | GrubHub | $20.45 | $6.13 | $14.32 | 2026-03-19 17:51:28 |
| TXN-01001390 | GrubHub | $17.27 | $5.18 | $12.09 | 2026-03-19 17:40:13 |
| TXN-01001319 | GrubHub | $33.69 | $10.11 | $23.58 | 2026-03-19 17:15:32 |
| TXN-01001406 | GrubHub | $38.64 | $11.59 | $27.05 | 2026-03-19 14:19:13 |
| TXN-01001302 | GrubHub | $21.23 | $6.37 | $14.86 | 2026-03-19 11:46:54 |
| TXN-01001337 | GrubHub | $33.77 | $10.13 | $23.64 | 2026-03-19 10:49:30 |
| TXN-01001402 | GrubHub | $37.71 | $11.31 | $26.40 | 2026-03-18 22:40:34 |
| TXN-01001322 | GrubHub | $21.90 | $6.57 | $15.33 | 2026-03-18 20:42:08 |