Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002316 | Square | $29.55 | $0.86 | $28.69 | 2026-03-24 17:26:52 |
| TXN-01002168 | Square | $24.77 | $0.72 | $24.05 | 2026-03-24 17:14:32 |
| TXN-01002091 | Square | $34.22 | $0.99 | $33.23 | 2026-03-24 16:05:50 |
| TXN-01002125 | Square | $33.38 | $0.97 | $32.41 | 2026-03-24 13:36:56 |
| TXN-01002303 | Square | $37.52 | $1.09 | $36.43 | 2026-03-24 13:34:10 |
| TXN-01001975 | Square | $14.58 | $0.42 | $14.16 | 2026-03-24 13:16:05 |
| TXN-01001969 | Square | $36.98 | $1.07 | $35.91 | 2026-03-24 12:30:32 |
| TXN-01002045 | Square | $17.02 | $0.49 | $16.53 | 2026-03-24 12:26:30 |
| TXN-01002155 | Square | $15.06 | $0.44 | $14.62 | 2026-03-24 11:20:20 |
| TXN-01002012 | Square | $14.88 | $0.43 | $14.45 | 2026-03-23 20:45:38 |
| TXN-01002003 | Square | $30.72 | $0.89 | $29.83 | 2026-03-23 19:34:05 |
| TXN-01002059 | Square | $19.12 | $0.55 | $18.57 | 2026-03-23 18:52:21 |
| TXN-01002227 | Square | $36.37 | $1.05 | $35.32 | 2026-03-23 18:38:27 |
| TXN-01002081 | Square | $25.60 | $0.74 | $24.86 | 2026-03-23 15:37:25 |
| TXN-01001982 | Square | $28.06 | $0.81 | $27.25 | 2026-03-23 15:32:24 |
| TXN-01002029 | Square | $16.32 | $0.47 | $15.85 | 2026-03-23 14:01:37 |
| TXN-01002267 | Square | $33.89 | $0.98 | $32.91 | 2026-03-23 12:24:03 |
| TXN-01001992 | Square | $36.40 | $1.06 | $35.34 | 2026-03-23 12:16:53 |
| TXN-01001984 | Square | $23.77 | $0.69 | $23.08 | 2026-03-23 08:40:14 |
| TXN-01002288 | Square | $16.15 | $0.47 | $15.68 | 2026-03-22 20:41:24 |
| TXN-01002033 | Square | $28.40 | $0.82 | $27.58 | 2026-03-22 19:40:28 |
| TXN-01002104 | Square | $19.03 | $0.55 | $18.48 | 2026-03-22 19:01:23 |
| TXN-01002126 | Square | $25.78 | $0.75 | $25.03 | 2026-03-22 17:47:05 |
| TXN-01002087 | Square | $28.02 | $0.81 | $27.21 | 2026-03-22 15:21:27 |
| TXN-01002102 | Square | $31.34 | $0.91 | $30.43 | 2026-03-22 13:05:20 |