Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001637 | Toast | $15.32 | $0.40 | $14.92 | 2026-03-28 12:33:14 |
| TXN-01001756 | Toast | $35.87 | $0.93 | $34.94 | 2026-03-28 12:26:17 |
| TXN-01001666 | Toast | $18.65 | $0.48 | $18.17 | 2026-03-28 12:06:38 |
| TXN-01001757 | Toast | $33.77 | $0.88 | $32.89 | 2026-03-28 11:43:38 |
| TXN-01001792 | Toast | $24.64 | $0.64 | $24.00 | 2026-03-28 11:25:12 |
| TXN-01001848 | Toast | $29.53 | $0.77 | $28.76 | 2026-03-28 11:19:31 |
| TXN-01001907 | Toast | $16.53 | $0.43 | $16.10 | 2026-03-28 11:13:58 |
| TXN-01001527 | Toast | $15.32 | $0.40 | $14.92 | 2026-03-28 10:34:54 |
| TXN-01001753 | Toast | $27.59 | $0.72 | $26.87 | 2026-03-28 10:12:23 |
| TXN-01001816 | Toast | $35.80 | $0.93 | $34.87 | 2026-03-27 21:51:38 |
| TXN-01001597 | Toast | $30.43 | $0.79 | $29.64 | 2026-03-27 20:47:59 |
| TXN-01001727 | Toast | $37.30 | $0.97 | $36.33 | 2026-03-27 18:49:18 |
| TXN-01001673 | Toast | $35.53 | $0.92 | $34.61 | 2026-03-27 18:33:54 |
| TXN-01001743 | Toast | $33.31 | $0.87 | $32.44 | 2026-03-27 18:05:45 |
| TXN-01001748 | Toast | $23.66 | $0.62 | $23.04 | 2026-03-27 16:42:48 |
| TXN-01001845 | Toast | $15.70 | $0.41 | $15.29 | 2026-03-27 13:25:16 |
| TXN-01001900 | Toast | $24.33 | $0.63 | $23.70 | 2026-03-27 12:35:14 |
| TXN-01001939 | Toast | $26.80 | $0.70 | $26.10 | 2026-03-27 12:19:18 |
| TXN-01001579 | Toast | $35.73 | $0.93 | $34.80 | 2026-03-26 21:54:14 |
| TXN-01001633 | Toast | $17.53 | $0.46 | $17.07 | 2026-03-26 18:59:28 |
| TXN-01001865 | Toast | $21.14 | $0.55 | $20.59 | 2026-03-26 18:48:42 |
| TXN-01001724 | Toast | $32.34 | $0.84 | $31.50 | 2026-03-26 18:42:35 |
| TXN-01001938 | Toast | $37.74 | $0.98 | $36.76 | 2026-03-26 18:40:42 |
| TXN-01001651 | Toast | $25.09 | $0.65 | $24.44 | 2026-03-26 18:08:12 |
| TXN-01001649 | Toast | $36.40 | $0.95 | $35.45 | 2026-03-26 18:05:00 |