Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000646 | DoorDash | $33.77 | $10.13 | $23.64 | 2026-03-15 14:25:29 |
| TXN-01002479 | Clover | $21.34 | $0.51 | $20.83 | 2026-03-15 14:10:17 |
| TXN-01001636 | Toast | $28.82 | $0.75 | $28.07 | 2026-03-15 14:05:20 |
| TXN-01001811 | Toast | $24.82 | $0.65 | $24.17 | 2026-03-15 13:43:41 |
| TXN-01000169 | DoorDash | $26.49 | $7.95 | $18.54 | 2026-03-15 13:37:23 |
| TXN-01002185 | Square | $18.23 | $0.53 | $17.70 | 2026-03-15 13:36:28 |
| TXN-01000824 | UberEats | $35.26 | $10.58 | $24.68 | 2026-03-15 13:20:10 |
| TXN-01001680 | Toast | $17.42 | $0.45 | $16.97 | 2026-03-15 13:13:08 |
| TXN-01000072 | DoorDash | $17.87 | $5.36 | $12.51 | 2026-03-15 13:10:28 |
| TXN-01000387 | DoorDash | $36.05 | $10.81 | $25.24 | 2026-03-15 13:03:15 |
| TXN-01002384 | Clover | $31.08 | $0.75 | $30.33 | 2026-03-15 13:03:11 |
| TXN-01000801 | UberEats | $22.47 | $6.74 | $15.73 | 2026-03-15 12:52:50 |
| TXN-01001168 | UberEats | $30.20 | $9.06 | $21.14 | 2026-03-15 12:39:21 |
| TXN-01002489 | Clover | $36.30 | $0.87 | $35.43 | 2026-03-15 12:36:36 |
| TXN-01000994 | UberEats | $33.90 | $10.17 | $23.73 | 2026-03-15 12:21:18 |
| TXN-01000127 | DoorDash | $34.44 | $10.33 | $24.11 | 2026-03-15 12:20:57 |
| TXN-01000675 | DoorDash | $36.55 | $10.96 | $25.59 | 2026-03-15 12:17:14 |
| TXN-01002466 | Clover | $35.91 | $0.86 | $35.05 | 2026-03-15 12:14:03 |
| TXN-01002245 | Square | $29.90 | $0.87 | $29.03 | 2026-03-15 12:10:48 |
| TXN-01002374 | Clover | $26.27 | $0.63 | $25.64 | 2026-03-15 12:07:55 |
| TXN-01000721 | UberEats | $36.43 | $10.93 | $25.50 | 2026-03-15 12:05:15 |
| TXN-01002177 | Square | $21.95 | $0.64 | $21.31 | 2026-03-15 12:03:58 |
| TXN-01000761 | UberEats | $35.64 | $10.69 | $24.95 | 2026-03-15 11:59:26 |
| TXN-01000783 | UberEats | $37.44 | $11.23 | $26.21 | 2026-03-15 11:52:25 |
| TXN-01001914 | Toast | $29.11 | $0.76 | $28.35 | 2026-03-15 11:48:33 |