Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000183 | DoorDash | $18.29 | $5.49 | $12.80 | 2026-03-15 11:48:26 |
| TXN-01001754 | Toast | $25.10 | $0.65 | $24.45 | 2026-03-15 11:43:48 |
| TXN-01001915 | Toast | $24.12 | $0.63 | $23.49 | 2026-03-15 11:27:26 |
| TXN-01001049 | UberEats | $20.12 | $6.04 | $14.08 | 2026-03-15 11:25:50 |
| TXN-01002444 | Clover | $37.78 | $0.91 | $36.87 | 2026-03-15 11:18:22 |
| TXN-01001758 | Toast | $19.67 | $0.51 | $19.16 | 2026-03-15 11:12:01 |
| TXN-01002471 | Clover | $17.39 | $0.42 | $16.97 | 2026-03-15 10:36:53 |
| TXN-01002092 | Square | $20.63 | $0.60 | $20.03 | 2026-03-15 10:04:23 |
| TXN-01002075 | Square | $17.57 | $0.51 | $17.06 | 2026-03-15 09:50:17 |
| TXN-01001340 | GrubHub | $20.31 | $6.09 | $14.22 | 2026-03-15 09:48:00 |
| TXN-01000738 | UberEats | $40.60 | $12.18 | $28.42 | 2026-03-15 09:05:59 |
| TXN-01000094 | DoorDash | $38.49 | $11.55 | $26.94 | 2026-03-15 08:12:25 |
| TXN-01002013 | Square | $19.02 | $0.55 | $18.47 | 2026-03-14 22:40:25 |
| TXN-01000735 | UberEats | $29.24 | $8.77 | $20.47 | 2026-03-14 22:09:34 |
| TXN-01002365 | Clover | $17.85 | $0.43 | $17.42 | 2026-03-14 21:42:17 |
| TXN-01000487 | DoorDash | $31.78 | $9.53 | $22.25 | 2026-03-14 21:17:35 |
| TXN-01001691 | Toast | $19.21 | $0.50 | $18.71 | 2026-03-14 21:10:57 |
| TXN-01002379 | Clover | $14.92 | $0.36 | $14.56 | 2026-03-14 20:27:01 |
| TXN-01002134 | Square | $31.34 | $0.91 | $30.43 | 2026-03-14 20:26:48 |
| TXN-01001327 | GrubHub | $33.68 | $10.10 | $23.58 | 2026-03-14 20:19:44 |
| TXN-01000807 | UberEats | $30.57 | $9.17 | $21.40 | 2026-03-14 19:51:56 |
| TXN-01000323 | DoorDash | $21.35 | $6.41 | $14.94 | 2026-03-14 19:48:16 |
| TXN-01001310 | GrubHub | $17.64 | $5.29 | $12.35 | 2026-03-14 19:39:17 |
| TXN-01001389 | GrubHub | $35.05 | $10.51 | $24.54 | 2026-03-14 19:26:26 |
| TXN-01001942 | Toast | $26.39 | $0.69 | $25.70 | 2026-03-14 19:23:29 |