Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000510 | DoorDash | $28.13 | $8.44 | $19.69 | 2026-03-14 19:21:10 |
| TXN-01002074 | Square | $28.78 | $0.83 | $27.95 | 2026-03-14 19:18:50 |
| TXN-01000429 | DoorDash | $19.22 | $5.77 | $13.45 | 2026-03-14 19:15:50 |
| TXN-01002421 | Clover | $28.50 | $0.68 | $27.82 | 2026-03-14 19:14:20 |
| TXN-01001874 | Toast | $14.38 | $0.37 | $14.01 | 2026-03-14 19:13:30 |
| TXN-01001569 | Toast | $21.82 | $0.57 | $21.25 | 2026-03-14 18:57:20 |
| TXN-01000014 | DoorDash | $25.61 | $7.68 | $17.93 | 2026-03-14 18:44:59 |
| TXN-01001326 | GrubHub | $30.04 | $9.01 | $21.03 | 2026-03-14 18:37:34 |
| TXN-01002315 | Square | $30.72 | $0.89 | $29.83 | 2026-03-14 18:36:42 |
| TXN-01001459 | GrubHub | $27.28 | $8.18 | $19.10 | 2026-03-14 18:30:08 |
| TXN-01001644 | Toast | $27.46 | $0.71 | $26.75 | 2026-03-14 18:28:47 |
| TXN-01001391 | GrubHub | $16.39 | $4.92 | $11.47 | 2026-03-14 18:16:50 |
| TXN-01002156 | Square | $27.49 | $0.80 | $26.69 | 2026-03-14 17:59:34 |
| TXN-01000281 | DoorDash | $35.76 | $10.73 | $25.03 | 2026-03-14 17:52:55 |
| TXN-01001808 | Toast | $24.35 | $0.63 | $23.72 | 2026-03-14 17:52:18 |
| TXN-01000940 | UberEats | $18.83 | $5.65 | $13.18 | 2026-03-14 17:49:16 |
| TXN-01001400 | GrubHub | $29.87 | $8.96 | $20.91 | 2026-03-14 17:21:51 |
| TXN-01000998 | UberEats | $21.69 | $6.51 | $15.18 | 2026-03-14 17:18:43 |
| TXN-01002310 | Square | $28.45 | $0.83 | $27.62 | 2026-03-14 17:17:08 |
| TXN-01001686 | Toast | $36.08 | $0.94 | $35.14 | 2026-03-14 17:12:11 |
| TXN-01001626 | Toast | $22.87 | $0.59 | $22.28 | 2026-03-14 17:02:42 |
| TXN-01000046 | DoorDash | $33.29 | $9.99 | $23.30 | 2026-03-14 16:46:59 |
| TXN-01001851 | Toast | $22.82 | $0.59 | $22.23 | 2026-03-14 15:56:24 |
| TXN-01000912 | UberEats | $28.24 | $8.47 | $19.77 | 2026-03-14 15:55:43 |
| TXN-01000110 | DoorDash | $27.46 | $8.24 | $19.22 | 2026-03-14 15:50:57 |