Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002502 | Clover | $22.65 | $0.54 | $22.11 | 2026-04-04 21:02:57 |
| TXN-01002464 | Clover | $22.66 | $0.54 | $22.12 | 2026-04-04 20:52:08 |
| TXN-01001106 | UberEats | $21.30 | $6.39 | $14.91 | 2026-04-04 20:43:26 |
| TXN-01002118 | Square | $18.12 | $0.53 | $17.59 | 2026-04-04 20:25:10 |
| TXN-01000566 | DoorDash | $28.42 | $8.53 | $19.89 | 2026-04-04 20:19:58 |
| TXN-01001244 | UberEats | $28.14 | $8.44 | $19.70 | 2026-04-04 19:58:55 |
| TXN-01000404 | DoorDash | $23.45 | $7.03 | $16.42 | 2026-04-04 19:55:41 |
| TXN-01002270 | Square | $15.26 | $0.44 | $14.82 | 2026-04-04 19:54:31 |
| TXN-01000482 | DoorDash | $39.76 | $11.93 | $27.83 | 2026-04-04 19:46:03 |
| TXN-01000364 | DoorDash | $18.08 | $5.42 | $12.66 | 2026-04-04 19:32:49 |
| TXN-01000682 | DoorDash | $22.85 | $6.86 | $15.99 | 2026-04-04 19:28:55 |
| TXN-01001752 | Toast | $33.41 | $0.87 | $32.54 | 2026-04-04 19:27:59 |
| TXN-01000959 | UberEats | $31.81 | $9.54 | $22.27 | 2026-04-04 18:53:46 |
| TXN-01001037 | UberEats | $35.98 | $10.79 | $25.19 | 2026-04-04 18:53:06 |
| TXN-01001134 | UberEats | $16.38 | $4.91 | $11.47 | 2026-04-04 18:51:33 |
| TXN-01000153 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-04-04 18:51:07 |
| TXN-01002231 | Square | $14.07 | $0.41 | $13.66 | 2026-04-04 18:46:53 |
| TXN-01000262 | DoorDash | $40.94 | $12.28 | $28.66 | 2026-04-04 18:43:25 |
| TXN-01001560 | Toast | $28.85 | $0.75 | $28.10 | 2026-04-04 18:34:32 |
| TXN-01002266 | Square | $20.56 | $0.60 | $19.96 | 2026-04-04 18:30:40 |
| TXN-01001881 | Toast | $16.46 | $0.43 | $16.03 | 2026-04-04 18:26:54 |
| TXN-01001592 | Toast | $32.52 | $0.85 | $31.67 | 2026-04-04 18:11:50 |
| TXN-01000309 | DoorDash | $36.85 | $11.05 | $25.80 | 2026-04-04 17:49:52 |
| TXN-01001338 | GrubHub | $19.55 | $5.87 | $13.68 | 2026-04-04 17:45:41 |
| TXN-01002512 | Clover | $23.62 | $0.57 | $23.05 | 2026-04-04 17:43:08 |