Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000111 | DoorDash | $40.77 | $12.23 | $28.54 | 2026-03-31 11:05:18 |
| TXN-01000606 | DoorDash | $41.50 | $12.45 | $29.05 | 2026-03-31 10:47:22 |
| TXN-01000477 | DoorDash | $30.95 | $9.29 | $21.66 | 2026-03-31 09:30:10 |
| TXN-01000292 | DoorDash | $18.87 | $5.66 | $13.21 | 2026-03-30 20:04:57 |
| TXN-01000613 | DoorDash | $20.06 | $6.02 | $14.04 | 2026-03-30 19:09:47 |
| TXN-01000382 | DoorDash | $18.65 | $5.59 | $13.06 | 2026-03-30 18:50:09 |
| TXN-01000116 | DoorDash | $30.89 | $9.27 | $21.62 | 2026-03-30 18:31:25 |
| TXN-01000475 | DoorDash | $34.74 | $10.42 | $24.32 | 2026-03-30 17:38:30 |
| TXN-01000119 | DoorDash | $20.62 | $6.19 | $14.43 | 2026-03-30 16:03:35 |
| TXN-01000637 | DoorDash | $33.03 | $9.91 | $23.12 | 2026-03-30 14:24:04 |
| TXN-01000171 | DoorDash | $24.60 | $7.38 | $17.22 | 2026-03-30 14:19:16 |
| TXN-01000073 | DoorDash | $37.53 | $11.26 | $26.27 | 2026-03-30 13:51:41 |
| TXN-01000684 | DoorDash | $35.06 | $10.52 | $24.54 | 2026-03-30 13:45:39 |
| TXN-01000225 | DoorDash | $38.45 | $11.54 | $26.91 | 2026-03-30 12:24:14 |
| TXN-01000493 | DoorDash | $23.49 | $7.05 | $16.44 | 2026-03-30 10:59:28 |
| TXN-01000426 | DoorDash | $33.26 | $9.98 | $23.28 | 2026-03-30 10:34:18 |
| TXN-01000372 | DoorDash | $21.09 | $6.33 | $14.76 | 2026-03-29 21:28:29 |
| TXN-01000028 | DoorDash | $34.62 | $10.39 | $24.23 | 2026-03-29 20:48:17 |
| TXN-01000103 | DoorDash | $27.18 | $8.15 | $19.03 | 2026-03-29 20:39:20 |
| TXN-01000209 | DoorDash | $41.49 | $12.45 | $29.04 | 2026-03-29 20:29:26 |
| TXN-01000064 | DoorDash | $31.39 | $9.42 | $21.97 | 2026-03-29 20:25:07 |
| TXN-01000254 | DoorDash | $35.82 | $10.75 | $25.07 | 2026-03-29 19:40:06 |
| TXN-01000201 | DoorDash | $41.79 | $12.54 | $29.25 | 2026-03-29 19:36:02 |
| TXN-01000074 | DoorDash | $29.69 | $8.91 | $20.78 | 2026-03-29 19:19:59 |
| TXN-01000552 | DoorDash | $31.47 | $9.44 | $22.03 | 2026-03-29 19:15:19 |