Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001418 | GrubHub | $23.21 | $6.96 | $16.25 | 2026-03-18 19:42:07 |
| TXN-01001297 | GrubHub | $36.06 | $10.82 | $25.24 | 2026-03-18 18:36:05 |
| TXN-01001267 | GrubHub | $26.42 | $7.93 | $18.49 | 2026-03-18 18:34:38 |
| TXN-01001458 | GrubHub | $26.23 | $7.87 | $18.36 | 2026-03-18 18:25:24 |
| TXN-01001499 | GrubHub | $38.16 | $11.45 | $26.71 | 2026-03-18 12:51:06 |
| TXN-01001461 | GrubHub | $26.82 | $8.05 | $18.77 | 2026-03-17 23:42:08 |
| TXN-01001325 | GrubHub | $20.03 | $6.01 | $14.02 | 2026-03-17 20:21:28 |
| TXN-01001291 | GrubHub | $21.81 | $6.54 | $15.27 | 2026-03-17 19:09:08 |
| TXN-01001273 | GrubHub | $16.99 | $5.10 | $11.89 | 2026-03-17 17:33:08 |
| TXN-01001365 | GrubHub | $40.80 | $12.24 | $28.56 | 2026-03-17 17:07:57 |
| TXN-01001493 | GrubHub | $26.35 | $7.91 | $18.44 | 2026-03-17 15:48:59 |
| TXN-01001392 | GrubHub | $17.84 | $5.35 | $12.49 | 2026-03-17 15:20:49 |
| TXN-01001482 | GrubHub | $32.14 | $9.64 | $22.50 | 2026-03-17 15:08:32 |
| TXN-01001450 | GrubHub | $27.74 | $8.32 | $19.42 | 2026-03-17 13:36:28 |
| TXN-01001505 | GrubHub | $21.74 | $6.52 | $15.22 | 2026-03-17 12:02:01 |
| TXN-01001279 | GrubHub | $22.69 | $6.81 | $15.88 | 2026-03-17 10:25:36 |
| TXN-01001416 | GrubHub | $33.04 | $9.91 | $23.13 | 2026-03-17 08:48:19 |
| TXN-01001274 | GrubHub | $41.63 | $12.49 | $29.14 | 2026-03-17 07:14:13 |
| TXN-01001307 | GrubHub | $29.55 | $8.87 | $20.68 | 2026-03-16 16:39:46 |
| TXN-01001370 | GrubHub | $31.52 | $9.46 | $22.06 | 2026-03-15 20:17:39 |
| TXN-01001439 | GrubHub | $31.28 | $9.38 | $21.90 | 2026-03-15 17:35:10 |
| TXN-01001340 | GrubHub | $20.31 | $6.09 | $14.22 | 2026-03-15 09:48:00 |
| TXN-01001327 | GrubHub | $33.68 | $10.10 | $23.58 | 2026-03-14 20:19:44 |
| TXN-01001310 | GrubHub | $17.64 | $5.29 | $12.35 | 2026-03-14 19:39:17 |
| TXN-01001389 | GrubHub | $35.05 | $10.51 | $24.54 | 2026-03-14 19:26:26 |