Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002112 | Square | $26.83 | $0.78 | $26.05 | 2026-03-14 15:21:36 |
| TXN-01001155 | UberEats | $40.01 | $12.00 | $28.01 | 2026-03-14 15:12:15 |
| TXN-01000481 | DoorDash | $26.71 | $8.01 | $18.70 | 2026-03-14 14:49:39 |
| TXN-01000193 | DoorDash | $36.76 | $11.03 | $25.73 | 2026-03-14 14:34:14 |
| TXN-01001809 | Toast | $31.44 | $0.82 | $30.62 | 2026-03-14 14:26:50 |
| TXN-01001142 | UberEats | $31.68 | $9.50 | $22.18 | 2026-03-14 14:25:36 |
| TXN-01000106 | DoorDash | $30.35 | $9.11 | $21.24 | 2026-03-14 14:24:43 |
| TXN-01000634 | DoorDash | $40.33 | $12.10 | $28.23 | 2026-03-14 14:18:53 |
| TXN-01000661 | DoorDash | $25.50 | $7.65 | $17.85 | 2026-03-14 14:16:42 |
| TXN-01000275 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-14 14:15:54 |
| TXN-01000569 | DoorDash | $31.63 | $9.49 | $22.14 | 2026-03-14 14:15:35 |
| TXN-01002083 | Square | $19.27 | $0.56 | $18.71 | 2026-03-14 14:15:25 |
| TXN-01002159 | Square | $14.29 | $0.41 | $13.88 | 2026-03-14 14:04:42 |
| TXN-01002147 | Square | $30.20 | $0.88 | $29.32 | 2026-03-14 14:03:53 |
| TXN-01002139 | Square | $23.58 | $0.68 | $22.90 | 2026-03-14 14:00:16 |
| TXN-01002093 | Square | $14.92 | $0.43 | $14.49 | 2026-03-14 13:43:21 |
| TXN-01000914 | UberEats | $19.98 | $5.99 | $13.99 | 2026-03-14 13:36:57 |
| TXN-01000315 | DoorDash | $35.28 | $10.58 | $24.70 | 2026-03-14 13:29:21 |
| TXN-01000941 | UberEats | $37.47 | $11.24 | $26.23 | 2026-03-14 13:26:18 |
| TXN-01000576 | DoorDash | $23.69 | $7.11 | $16.58 | 2026-03-14 13:24:36 |
| TXN-01001417 | GrubHub | $32.52 | $9.76 | $22.76 | 2026-03-14 13:12:18 |
| TXN-01001575 | Toast | $37.41 | $0.97 | $36.44 | 2026-03-14 13:02:44 |
| TXN-01002186 | Square | $37.23 | $1.08 | $36.15 | 2026-03-14 12:50:30 |
| TXN-01000758 | UberEats | $16.30 | $4.89 | $11.41 | 2026-03-14 12:50:19 |
| TXN-01001867 | Toast | $33.44 | $0.87 | $32.57 | 2026-03-14 12:47:38 |