Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001894 | Toast | $17.89 | $0.47 | $17.42 | 2026-03-14 12:47:05 |
| TXN-01000984 | UberEats | $31.80 | $9.54 | $22.26 | 2026-03-14 11:54:25 |
| TXN-01001559 | Toast | $27.39 | $0.71 | $26.68 | 2026-03-14 11:33:06 |
| TXN-01001601 | Toast | $31.02 | $0.81 | $30.21 | 2026-03-14 11:21:15 |
| TXN-01002363 | Clover | $34.89 | $0.84 | $34.05 | 2026-03-14 11:18:02 |
| TXN-01001555 | Toast | $30.62 | $0.80 | $29.82 | 2026-03-14 11:17:33 |
| TXN-01001532 | Toast | $24.51 | $0.64 | $23.87 | 2026-03-14 11:12:01 |
| TXN-01000337 | DoorDash | $19.86 | $5.96 | $13.90 | 2026-03-14 11:09:48 |
| TXN-01001529 | Toast | $20.96 | $0.54 | $20.42 | 2026-03-14 11:02:24 |
| TXN-01000048 | DoorDash | $36.85 | $11.05 | $25.80 | 2026-03-14 10:42:27 |
| TXN-01002010 | Square | $31.02 | $0.90 | $30.12 | 2026-03-14 10:39:40 |
| TXN-01000547 | DoorDash | $16.50 | $4.95 | $11.55 | 2026-03-14 10:38:02 |
| TXN-01000129 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-14 10:26:21 |
| TXN-01000842 | UberEats | $31.53 | $9.46 | $22.07 | 2026-03-14 10:13:10 |
| TXN-01000401 | DoorDash | $17.05 | $5.12 | $11.93 | 2026-03-14 09:12:56 |
| TXN-01000731 | UberEats | $16.45 | $4.93 | $11.52 | 2026-03-14 09:03:50 |
| TXN-01001366 | GrubHub | $19.48 | $5.84 | $13.64 | 2026-03-14 07:48:16 |
| TXN-01002235 | Square | $23.92 | $0.69 | $23.23 | 2026-03-14 07:40:52 |
| TXN-01000203 | DoorDash | $39.64 | $11.89 | $27.75 | 2026-03-13 23:27:40 |
| TXN-01001623 | Toast | $26.85 | $0.70 | $26.15 | 2026-03-13 22:53:45 |
| TXN-01000088 | DoorDash | $22.18 | $6.65 | $15.53 | 2026-03-13 22:51:11 |
| TXN-01001017 | UberEats | $23.66 | $7.10 | $16.56 | 2026-03-13 22:04:11 |
| TXN-01000415 | DoorDash | $35.37 | $10.61 | $24.76 | 2026-03-13 21:09:54 |
| TXN-01000601 | DoorDash | $33.01 | $9.90 | $23.11 | 2026-03-13 20:20:01 |
| TXN-01001363 | GrubHub | $38.27 | $11.48 | $26.79 | 2026-03-13 20:11:49 |