Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001487 | GrubHub | $22.17 | $6.65 | $15.52 | 2026-03-13 19:55:02 |
| TXN-01000367 | DoorDash | $20.06 | $6.02 | $14.04 | 2026-03-13 19:49:39 |
| TXN-01000885 | UberEats | $26.03 | $7.81 | $18.22 | 2026-03-13 19:49:13 |
| TXN-01001578 | Toast | $21.08 | $0.55 | $20.53 | 2026-03-13 19:40:39 |
| TXN-01000330 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-03-13 19:39:29 |
| TXN-01002143 | Square | $34.20 | $0.99 | $33.21 | 2026-03-13 19:38:06 |
| TXN-01000676 | DoorDash | $29.92 | $8.98 | $20.94 | 2026-03-13 19:36:47 |
| TXN-01001041 | UberEats | $17.98 | $5.39 | $12.59 | 2026-03-13 19:35:04 |
| TXN-01000428 | DoorDash | $34.10 | $10.23 | $23.87 | 2026-03-13 19:32:14 |
| TXN-01000025 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 19:27:38 |
| TXN-01002209 | Square | $35.02 | $1.02 | $34.00 | 2026-03-13 19:16:44 |
| TXN-01001425 | GrubHub | $27.06 | $8.12 | $18.94 | 2026-03-13 18:57:37 |
| TXN-01000238 | DoorDash | $18.68 | $5.60 | $13.08 | 2026-03-13 18:57:01 |
| TXN-01000158 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 18:41:17 |
| TXN-01001557 | Toast | $14.90 | $0.39 | $14.51 | 2026-03-13 18:39:05 |
| TXN-01000558 | DoorDash | $23.81 | $7.14 | $16.67 | 2026-03-13 18:30:15 |
| TXN-01001829 | Toast | $25.29 | $0.66 | $24.63 | 2026-03-13 18:27:07 |
| TXN-01001095 | UberEats | $21.52 | $6.46 | $15.06 | 2026-03-13 18:26:01 |
| TXN-01002184 | Square | $25.21 | $0.73 | $24.48 | 2026-03-13 18:15:27 |
| TXN-01001577 | Toast | $25.01 | $0.65 | $24.36 | 2026-03-13 18:14:56 |
| TXN-01002217 | Square | $18.23 | $0.53 | $17.70 | 2026-03-13 18:12:31 |
| TXN-01001516 | Toast | $28.65 | $0.74 | $27.91 | 2026-03-13 18:06:09 |
| TXN-01001069 | UberEats | $30.28 | $9.08 | $21.20 | 2026-03-13 18:05:53 |
| TXN-01000368 | DoorDash | $36.89 | $11.07 | $25.82 | 2026-03-13 18:02:26 |
| TXN-01002182 | Square | $17.01 | $0.49 | $16.52 | 2026-03-13 17:53:50 |