Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000685 | DoorDash | $32.36 | $9.71 | $22.65 | 2026-03-13 17:50:13 |
| TXN-01000958 | UberEats | $33.53 | $10.06 | $23.47 | 2026-03-13 17:49:22 |
| TXN-01000107 | DoorDash | $35.33 | $10.60 | $24.73 | 2026-03-13 17:19:25 |
| TXN-01001622 | Toast | $20.83 | $0.54 | $20.29 | 2026-03-13 17:10:45 |
| TXN-01000918 | UberEats | $35.66 | $10.70 | $24.96 | 2026-03-13 17:10:31 |
| TXN-01000033 | DoorDash | $25.71 | $7.71 | $18.00 | 2026-03-13 16:49:59 |
| TXN-01001243 | UberEats | $20.98 | $6.29 | $14.69 | 2026-03-13 16:20:46 |
| TXN-01001000 | UberEats | $41.16 | $12.35 | $28.81 | 2026-03-13 15:44:40 |
| TXN-01000202 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-13 15:41:28 |
| TXN-01000504 | DoorDash | $39.57 | $11.87 | $27.70 | 2026-03-13 14:53:11 |
| TXN-01002295 | Square | $33.09 | $0.96 | $32.13 | 2026-03-13 14:44:01 |
| TXN-01000449 | DoorDash | $33.80 | $10.14 | $23.66 | 2026-03-13 14:30:29 |
| TXN-01000622 | DoorDash | $19.85 | $5.96 | $13.89 | 2026-03-13 14:26:19 |
| TXN-01000016 | DoorDash | $34.84 | $10.45 | $24.39 | 2026-03-13 14:17:59 |
| TXN-01000846 | UberEats | $25.90 | $7.77 | $18.13 | 2026-03-13 14:16:28 |
| TXN-01002129 | Square | $33.44 | $0.97 | $32.47 | 2026-03-13 14:11:57 |
| TXN-01001143 | UberEats | $16.22 | $4.87 | $11.35 | 2026-03-13 14:06:35 |
| TXN-01001694 | Toast | $30.76 | $0.80 | $29.96 | 2026-03-13 14:06:11 |
| TXN-01001467 | GrubHub | $25.23 | $7.57 | $17.66 | 2026-03-13 14:00:36 |
| TXN-01000951 | UberEats | $33.15 | $9.94 | $23.21 | 2026-03-13 13:57:28 |
| TXN-01001128 | UberEats | $34.26 | $10.28 | $23.98 | 2026-03-13 13:40:00 |
| TXN-01000655 | DoorDash | $20.58 | $6.17 | $14.41 | 2026-03-13 13:27:29 |
| TXN-01001847 | Toast | $34.46 | $0.90 | $33.56 | 2026-03-13 13:25:18 |
| TXN-01000057 | DoorDash | $39.29 | $11.79 | $27.50 | 2026-03-13 13:24:16 |
| TXN-01001361 | GrubHub | $31.83 | $9.55 | $22.28 | 2026-03-13 13:24:02 |