Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001548 | Toast | $15.09 | $0.39 | $14.70 | 2026-03-13 13:07:17 |
| TXN-01000755 | UberEats | $39.28 | $11.78 | $27.50 | 2026-03-13 12:33:02 |
| TXN-01001091 | UberEats | $19.67 | $5.90 | $13.77 | 2026-03-13 12:32:41 |
| TXN-01001510 | GrubHub | $18.95 | $5.68 | $13.27 | 2026-03-13 12:29:42 |
| TXN-01002064 | Square | $18.75 | $0.54 | $18.21 | 2026-03-13 12:16:46 |
| TXN-01000286 | DoorDash | $24.42 | $7.33 | $17.09 | 2026-03-13 12:08:47 |
| TXN-01002163 | Square | $34.41 | $1.00 | $33.41 | 2026-03-13 12:06:38 |
| TXN-01002146 | Square | $24.58 | $0.71 | $23.87 | 2026-03-13 12:02:57 |
| TXN-01001419 | GrubHub | $23.11 | $6.93 | $16.18 | 2026-03-13 12:00:39 |
| TXN-01000438 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 11:59:45 |
| TXN-01000284 | DoorDash | $22.54 | $6.76 | $15.78 | 2026-03-13 11:55:01 |
| TXN-01001407 | GrubHub | $29.60 | $8.88 | $20.72 | 2026-03-13 11:50:02 |
| TXN-01000241 | DoorDash | $36.47 | $10.94 | $25.53 | 2026-03-13 11:39:55 |
| TXN-01000804 | UberEats | $41.58 | $12.47 | $29.11 | 2026-03-13 11:37:20 |
| TXN-01001126 | UberEats | $36.23 | $10.87 | $25.36 | 2026-03-13 11:32:25 |
| TXN-01000953 | UberEats | $37.04 | $11.11 | $25.93 | 2026-03-13 11:25:29 |
| TXN-01001422 | GrubHub | $30.85 | $9.26 | $21.59 | 2026-03-13 10:39:57 |
| TXN-01000245 | DoorDash | $33.51 | $10.05 | $23.46 | 2026-03-13 10:22:37 |
| TXN-01001706 | Toast | $36.21 | $0.94 | $35.27 | 2026-03-13 10:12:21 |
| TXN-01002016 | Square | $28.47 | $0.83 | $27.64 | 2026-03-13 10:08:47 |
| TXN-01000925 | UberEats | $31.23 | $9.37 | $21.86 | 2026-03-13 10:02:19 |
| TXN-01001802 | Toast | $30.83 | $0.80 | $30.03 | 2026-03-13 09:39:27 |
| TXN-01000780 | UberEats | $22.79 | $6.84 | $15.95 | 2026-03-13 09:25:54 |
| TXN-01002484 | Clover | $33.85 | $0.81 | $33.04 | 2026-03-13 09:23:41 |
| TXN-01001932 | Toast | $32.17 | $0.84 | $31.33 | 2026-03-13 08:56:50 |