Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001198 | UberEats | $29.64 | $8.89 | $20.75 | 2026-03-13 08:42:22 |
| TXN-01002158 | Square | $22.56 | $0.65 | $21.91 | 2026-03-13 08:41:20 |
| TXN-01000189 | DoorDash | $30.29 | $9.09 | $21.20 | 2026-03-13 07:28:44 |
| TXN-01001171 | UberEats | $20.72 | $6.22 | $14.50 | 2026-03-12 22:43:14 |
| TXN-01001421 | GrubHub | $24.29 | $7.29 | $17.00 | 2026-03-12 21:51:18 |
| TXN-01001448 | GrubHub | $21.69 | $6.51 | $15.18 | 2026-03-12 20:57:48 |
| TXN-01002241 | Square | $18.68 | $0.54 | $18.14 | 2026-03-12 20:56:36 |
| TXN-01001185 | UberEats | $28.02 | $8.41 | $19.61 | 2026-03-12 20:40:51 |
| TXN-01001021 | UberEats | $20.08 | $6.02 | $14.06 | 2026-03-12 20:38:03 |
| TXN-01001962 | Toast | $30.01 | $0.78 | $29.23 | 2026-03-12 20:20:05 |
| TXN-01002465 | Clover | $21.07 | $0.51 | $20.56 | 2026-03-12 19:35:59 |
| TXN-01002472 | Clover | $33.53 | $0.80 | $32.73 | 2026-03-12 19:30:47 |
| TXN-01002505 | Clover | $33.31 | $0.80 | $32.51 | 2026-03-12 19:19:35 |
| TXN-01002262 | Square | $25.05 | $0.73 | $24.32 | 2026-03-12 19:18:53 |
| TXN-01002499 | Clover | $30.36 | $0.73 | $29.63 | 2026-03-12 19:10:32 |
| TXN-01001334 | GrubHub | $35.08 | $10.52 | $24.56 | 2026-03-12 19:06:08 |
| TXN-01000378 | DoorDash | $39.37 | $11.81 | $27.56 | 2026-03-12 19:05:58 |
| TXN-01000906 | UberEats | $18.61 | $5.58 | $13.03 | 2026-03-12 18:46:51 |
| TXN-01001329 | GrubHub | $41.18 | $12.35 | $28.83 | 2026-03-12 18:36:58 |
| TXN-01000038 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-03-12 18:35:10 |
| TXN-01000418 | DoorDash | $16.93 | $5.08 | $11.85 | 2026-03-12 18:23:23 |
| TXN-01001067 | UberEats | $37.69 | $11.31 | $26.38 | 2026-03-12 18:21:56 |
| TXN-01001538 | Toast | $34.98 | $0.91 | $34.07 | 2026-03-12 18:14:59 |
| TXN-01001520 | Toast | $35.52 | $0.92 | $34.60 | 2026-03-12 18:00:59 |
| TXN-01002306 | Square | $26.82 | $0.78 | $26.04 | 2026-03-12 17:44:20 |