Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002301 | Square | $16.95 | $0.49 | $16.46 | 2026-03-12 17:41:10 |
| TXN-01000862 | UberEats | $26.75 | $8.03 | $18.72 | 2026-03-12 17:37:48 |
| TXN-01000701 | DoorDash | $30.17 | $9.05 | $21.12 | 2026-03-12 17:31:50 |
| TXN-01002504 | Clover | $28.57 | $0.69 | $27.88 | 2026-03-12 17:31:06 |
| TXN-01001064 | UberEats | $33.92 | $10.18 | $23.74 | 2026-03-12 17:23:51 |
| TXN-01000636 | DoorDash | $33.40 | $10.02 | $23.38 | 2026-03-12 17:15:16 |
| TXN-01001096 | UberEats | $22.36 | $6.71 | $15.65 | 2026-03-12 17:10:08 |
| TXN-01002119 | Square | $37.75 | $1.09 | $36.66 | 2026-03-12 16:30:47 |
| TXN-01001670 | Toast | $17.45 | $0.45 | $17.00 | 2026-03-12 16:23:49 |
| TXN-01002191 | Square | $28.28 | $0.82 | $27.46 | 2026-03-12 16:11:16 |
| TXN-01000515 | DoorDash | $18.55 | $5.57 | $12.98 | 2026-03-12 15:59:15 |
| TXN-01000216 | DoorDash | $32.75 | $9.82 | $22.93 | 2026-03-12 15:45:18 |
| TXN-01000960 | UberEats | $41.12 | $12.34 | $28.78 | 2026-03-12 15:31:07 |
| TXN-01000522 | DoorDash | $21.78 | $6.53 | $15.25 | 2026-03-12 15:29:47 |
| TXN-01000531 | DoorDash | $17.53 | $5.26 | $12.27 | 2026-03-12 15:29:36 |
| TXN-01001949 | Toast | $17.46 | $0.45 | $17.01 | 2026-03-12 15:29:08 |
| TXN-01000667 | DoorDash | $25.69 | $7.71 | $17.98 | 2026-03-12 15:26:38 |
| TXN-01001697 | Toast | $16.65 | $0.43 | $16.22 | 2026-03-12 15:23:45 |
| TXN-01000228 | DoorDash | $37.19 | $11.16 | $26.03 | 2026-03-12 15:02:08 |
| TXN-01000938 | UberEats | $31.66 | $9.50 | $22.16 | 2026-03-12 14:57:06 |
| TXN-01000052 | DoorDash | $29.88 | $8.96 | $20.92 | 2026-03-12 14:17:29 |
| TXN-01000728 | UberEats | $40.10 | $12.03 | $28.07 | 2026-03-12 13:53:36 |
| TXN-01002067 | Square | $33.95 | $0.98 | $32.97 | 2026-03-12 13:50:56 |
| TXN-01001776 | Toast | $32.82 | $0.85 | $31.97 | 2026-03-12 13:45:23 |
| TXN-01002172 | Square | $21.12 | $0.61 | $20.51 | 2026-03-12 13:41:02 |