Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000470 | DoorDash | $39.05 | $11.71 | $27.34 | 2026-03-12 13:39:20 |
| TXN-01002047 | Square | $15.06 | $0.44 | $14.62 | 2026-03-12 13:27:32 |
| TXN-01001723 | Toast | $25.80 | $0.67 | $25.13 | 2026-03-12 13:24:31 |
| TXN-01002452 | Clover | $32.67 | $0.78 | $31.89 | 2026-03-12 13:24:28 |
| TXN-01001355 | GrubHub | $33.99 | $10.20 | $23.79 | 2026-03-12 13:20:28 |
| TXN-01001075 | UberEats | $32.91 | $9.87 | $23.04 | 2026-03-12 13:14:57 |
| TXN-01001850 | Toast | $30.44 | $0.79 | $29.65 | 2026-03-12 13:06:53 |
| TXN-01001663 | Toast | $35.08 | $0.91 | $34.17 | 2026-03-12 13:03:17 |
| TXN-01002174 | Square | $35.06 | $1.02 | $34.04 | 2026-03-12 12:41:50 |
| TXN-01001215 | UberEats | $17.86 | $5.36 | $12.50 | 2026-03-12 12:40:29 |
| TXN-01002205 | Square | $36.66 | $1.06 | $35.60 | 2026-03-12 12:38:37 |
| TXN-01002455 | Clover | $16.17 | $0.39 | $15.78 | 2026-03-12 12:24:22 |
| TXN-01001092 | UberEats | $23.32 | $7.00 | $16.32 | 2026-03-12 12:23:38 |
| TXN-01000734 | UberEats | $29.92 | $8.98 | $20.94 | 2026-03-12 12:19:05 |
| TXN-01000621 | DoorDash | $25.88 | $7.76 | $18.12 | 2026-03-12 12:17:31 |
| TXN-01000770 | UberEats | $27.28 | $8.18 | $19.10 | 2026-03-12 12:16:54 |
| TXN-01002213 | Square | $22.27 | $0.65 | $21.62 | 2026-03-12 12:13:59 |
| TXN-01002062 | Square | $27.31 | $0.79 | $26.52 | 2026-03-12 12:12:40 |
| TXN-01002378 | Clover | $29.09 | $0.70 | $28.39 | 2026-03-12 12:08:25 |
| TXN-01001241 | UberEats | $25.30 | $7.59 | $17.71 | 2026-03-12 12:02:31 |
| TXN-01001412 | GrubHub | $33.49 | $10.05 | $23.44 | 2026-03-12 12:02:29 |
| TXN-01000930 | UberEats | $21.87 | $6.56 | $15.31 | 2026-03-12 12:01:37 |
| TXN-01000995 | UberEats | $27.74 | $8.32 | $19.42 | 2026-03-12 11:38:44 |
| TXN-01000182 | DoorDash | $33.74 | $10.12 | $23.62 | 2026-03-12 11:36:19 |
| TXN-01000128 | DoorDash | $29.98 | $8.99 | $20.99 | 2026-03-12 11:24:44 |