Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002049 | Square | $26.99 | $0.78 | $26.21 | 2026-03-12 11:19:38 |
| TXN-01001772 | Toast | $24.15 | $0.63 | $23.52 | 2026-03-12 11:13:17 |
| TXN-01001895 | Toast | $30.01 | $0.78 | $29.23 | 2026-03-12 11:10:38 |
| TXN-01001053 | UberEats | $38.58 | $11.57 | $27.01 | 2026-03-12 11:00:36 |
| TXN-01001429 | GrubHub | $28.07 | $8.42 | $19.65 | 2026-03-12 10:51:58 |
| TXN-01000400 | DoorDash | $20.78 | $6.23 | $14.55 | 2026-03-12 10:49:29 |
| TXN-01001803 | Toast | $28.41 | $0.74 | $27.67 | 2026-03-12 10:23:10 |
| TXN-01001713 | Toast | $29.08 | $0.76 | $28.32 | 2026-03-12 09:47:03 |
| TXN-01001289 | GrubHub | $34.03 | $10.21 | $23.82 | 2026-03-12 09:46:25 |
| TXN-01001217 | UberEats | $24.34 | $7.30 | $17.04 | 2026-03-12 09:34:01 |
| TXN-01002051 | Square | $29.78 | $0.86 | $28.92 | 2026-03-12 09:32:52 |
| TXN-01002396 | Clover | $26.81 | $0.64 | $26.17 | 2026-03-12 09:12:26 |
| TXN-01001828 | Toast | $15.28 | $0.40 | $14.88 | 2026-03-12 09:11:02 |
| TXN-01000856 | UberEats | $36.88 | $11.06 | $25.82 | 2026-03-12 09:05:43 |
| TXN-01001761 | Toast | $17.82 | $0.46 | $17.36 | 2026-03-12 08:50:51 |
| TXN-01002232 | Square | $35.31 | $1.02 | $34.29 | 2026-03-12 08:07:55 |
| TXN-01001873 | Toast | $16.10 | $0.42 | $15.68 | 2026-03-12 08:07:52 |
| TXN-01000584 | DoorDash | $17.85 | $5.36 | $12.49 | 2026-03-12 07:32:29 |
| TXN-01001546 | Toast | $23.65 | $0.61 | $23.04 | 2026-03-11 22:36:34 |
| TXN-01002369 | Clover | $23.33 | $0.56 | $22.77 | 2026-03-11 21:50:01 |
| TXN-01002467 | Clover | $31.93 | $0.77 | $31.16 | 2026-03-11 21:45:09 |
| TXN-01000187 | DoorDash | $40.77 | $12.23 | $28.54 | 2026-03-11 21:13:40 |
| TXN-01000823 | UberEats | $32.54 | $9.76 | $22.78 | 2026-03-11 21:09:21 |
| TXN-01000863 | UberEats | $40.90 | $12.27 | $28.63 | 2026-03-11 20:36:49 |
| TXN-01002221 | Square | $35.91 | $1.04 | $34.87 | 2026-03-11 20:10:05 |