Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001684 | Toast | $15.42 | $0.40 | $15.02 | 2026-03-11 20:02:04 |
| TXN-01000649 | DoorDash | $40.82 | $12.25 | $28.57 | 2026-03-11 19:46:09 |
| TXN-01001562 | Toast | $15.27 | $0.40 | $14.87 | 2026-03-11 19:43:54 |
| TXN-01000944 | UberEats | $18.39 | $5.52 | $12.87 | 2026-03-11 19:42:31 |
| TXN-01001905 | Toast | $16.66 | $0.43 | $16.23 | 2026-03-11 19:39:50 |
| TXN-01000308 | DoorDash | $30.40 | $9.12 | $21.28 | 2026-03-11 19:36:14 |
| TXN-01000660 | DoorDash | $17.71 | $5.31 | $12.40 | 2026-03-11 19:34:11 |
| TXN-01000987 | UberEats | $33.37 | $10.01 | $23.36 | 2026-03-11 19:28:29 |
| TXN-01000405 | DoorDash | $24.63 | $7.39 | $17.24 | 2026-03-11 19:27:56 |
| TXN-01000205 | DoorDash | $24.35 | $7.30 | $17.05 | 2026-03-11 19:21:26 |
| TXN-01000175 | DoorDash | $31.44 | $9.43 | $22.01 | 2026-03-11 19:18:14 |
| TXN-01001906 | Toast | $34.60 | $0.90 | $33.70 | 2026-03-11 19:02:32 |
| TXN-01001566 | Toast | $24.88 | $0.65 | $24.23 | 2026-03-11 18:59:34 |
| TXN-01000001 | DoorDash | $19.69 | $5.91 | $13.78 | 2026-03-11 18:57:34 |
| TXN-01001634 | Toast | $22.13 | $0.58 | $21.55 | 2026-03-11 18:57:02 |
| TXN-01002162 | Square | $37.59 | $1.09 | $36.50 | 2026-03-11 18:50:59 |
| TXN-01000237 | DoorDash | $18.42 | $5.53 | $12.89 | 2026-03-11 18:45:55 |
| TXN-01001359 | GrubHub | $19.28 | $5.78 | $13.50 | 2026-03-11 18:40:23 |
| TXN-01001001 | UberEats | $24.39 | $7.32 | $17.07 | 2026-03-11 18:35:30 |
| TXN-01001970 | Square | $35.52 | $1.03 | $34.49 | 2026-03-11 18:34:11 |
| TXN-01000376 | DoorDash | $30.35 | $9.11 | $21.24 | 2026-03-11 18:33:54 |
| TXN-01000287 | DoorDash | $26.92 | $8.08 | $18.84 | 2026-03-11 18:30:28 |
| TXN-01001165 | UberEats | $20.59 | $6.18 | $14.41 | 2026-03-11 18:29:20 |
| TXN-01001093 | UberEats | $34.53 | $10.36 | $24.17 | 2026-03-11 18:26:51 |
| TXN-01000104 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-03-11 18:19:32 |