Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001795 | Toast | $32.32 | $0.84 | $31.48 | 2026-04-04 17:26:50 |
| TXN-01001551 | Toast | $16.40 | $0.43 | $15.97 | 2026-04-04 17:24:49 |
| TXN-01000039 | DoorDash | $22.91 | $6.87 | $16.04 | 2026-04-04 17:13:59 |
| TXN-01002065 | Square | $18.18 | $0.53 | $17.65 | 2026-04-04 17:11:12 |
| TXN-01001580 | Toast | $16.08 | $0.42 | $15.66 | 2026-04-04 16:55:13 |
| TXN-01000877 | UberEats | $19.59 | $5.88 | $13.71 | 2026-04-04 16:36:01 |
| TXN-01001397 | GrubHub | $27.94 | $8.38 | $19.56 | 2026-04-04 16:21:29 |
| TXN-01001648 | Toast | $21.28 | $0.55 | $20.73 | 2026-04-04 16:21:04 |
| TXN-01001413 | GrubHub | $26.06 | $7.82 | $18.24 | 2026-04-04 16:00:19 |
| TXN-01000394 | DoorDash | $16.62 | $4.99 | $11.63 | 2026-04-04 15:40:24 |
| TXN-01002076 | Square | $34.95 | $1.01 | $33.94 | 2026-04-04 15:37:56 |
| TXN-01000968 | UberEats | $20.13 | $6.04 | $14.09 | 2026-04-04 15:31:55 |
| TXN-01001072 | UberEats | $39.03 | $11.71 | $27.32 | 2026-04-04 15:01:52 |
| TXN-01001498 | GrubHub | $25.19 | $7.56 | $17.63 | 2026-04-04 14:58:41 |
| TXN-01001701 | Toast | $20.97 | $0.55 | $20.42 | 2026-04-04 14:54:04 |
| TXN-01000191 | DoorDash | $23.37 | $7.01 | $16.36 | 2026-04-04 14:43:14 |
| TXN-01001014 | UberEats | $36.17 | $10.85 | $25.32 | 2026-04-04 14:14:58 |
| TXN-01002254 | Square | $27.49 | $0.80 | $26.69 | 2026-04-04 14:14:14 |
| TXN-01000712 | UberEats | $37.10 | $11.13 | $25.97 | 2026-04-04 14:08:30 |
| TXN-01000233 | DoorDash | $32.80 | $9.84 | $22.96 | 2026-04-04 13:43:54 |
| TXN-01001384 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-04-04 13:33:36 |
| TXN-01001339 | GrubHub | $25.71 | $7.71 | $18.00 | 2026-04-04 13:30:08 |
| TXN-01000451 | DoorDash | $24.31 | $7.29 | $17.02 | 2026-04-04 13:25:08 |
| TXN-01002257 | Square | $22.83 | $0.66 | $22.17 | 2026-04-04 13:24:36 |
| TXN-01001733 | Toast | $30.51 | $0.79 | $29.72 | 2026-04-04 13:21:10 |