Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000593 | DoorDash | $21.90 | $6.57 | $15.33 | 2026-03-29 19:05:41 |
| TXN-01000326 | DoorDash | $30.46 | $9.14 | $21.32 | 2026-03-29 19:04:25 |
| TXN-01000250 | DoorDash | $30.64 | $9.19 | $21.45 | 2026-03-29 19:03:58 |
| TXN-01000525 | DoorDash | $35.68 | $10.70 | $24.98 | 2026-03-29 18:55:50 |
| TXN-01000041 | DoorDash | $26.35 | $7.91 | $18.44 | 2026-03-29 18:28:57 |
| TXN-01000548 | DoorDash | $27.57 | $8.27 | $19.30 | 2026-03-29 18:03:15 |
| TXN-01000702 | DoorDash | $24.93 | $7.48 | $17.45 | 2026-03-29 18:02:06 |
| TXN-01000486 | DoorDash | $38.40 | $11.52 | $26.88 | 2026-03-29 17:44:16 |
| TXN-01000310 | DoorDash | $32.08 | $9.62 | $22.46 | 2026-03-29 17:01:38 |
| TXN-01000553 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-29 16:26:19 |
| TXN-01000586 | DoorDash | $39.56 | $11.87 | $27.69 | 2026-03-29 15:00:34 |
| TXN-01000448 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-29 14:29:04 |
| TXN-01000276 | DoorDash | $25.42 | $7.63 | $17.79 | 2026-03-29 13:57:41 |
| TXN-01000611 | DoorDash | $33.57 | $10.07 | $23.50 | 2026-03-29 13:49:39 |
| TXN-01000242 | DoorDash | $25.93 | $7.78 | $18.15 | 2026-03-29 12:58:37 |
| TXN-01000479 | DoorDash | $19.90 | $5.97 | $13.93 | 2026-03-29 12:36:44 |
| TXN-01000265 | DoorDash | $33.39 | $10.02 | $23.37 | 2026-03-29 12:24:52 |
| TXN-01000318 | DoorDash | $31.98 | $9.59 | $22.39 | 2026-03-29 10:28:42 |
| TXN-01000188 | DoorDash | $21.52 | $6.46 | $15.06 | 2026-03-29 10:15:11 |
| TXN-01000139 | DoorDash | $31.31 | $9.39 | $21.92 | 2026-03-29 08:41:27 |
| TXN-01000581 | DoorDash | $38.96 | $11.69 | $27.27 | 2026-03-28 21:33:02 |
| TXN-01000447 | DoorDash | $30.12 | $9.04 | $21.08 | 2026-03-28 21:30:15 |
| TXN-01000440 | DoorDash | $22.54 | $6.76 | $15.78 | 2026-03-28 21:17:08 |
| TXN-01000157 | DoorDash | $40.79 | $12.24 | $28.55 | 2026-03-28 20:29:45 |
| TXN-01000359 | DoorDash | $30.46 | $9.14 | $21.32 | 2026-03-28 19:52:08 |