Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001326 | GrubHub | $30.04 | $9.01 | $21.03 | 2026-03-14 18:37:34 |
| TXN-01001459 | GrubHub | $27.28 | $8.18 | $19.10 | 2026-03-14 18:30:08 |
| TXN-01001391 | GrubHub | $16.39 | $4.92 | $11.47 | 2026-03-14 18:16:50 |
| TXN-01001400 | GrubHub | $29.87 | $8.96 | $20.91 | 2026-03-14 17:21:51 |
| TXN-01001417 | GrubHub | $32.52 | $9.76 | $22.76 | 2026-03-14 13:12:18 |
| TXN-01001366 | GrubHub | $19.48 | $5.84 | $13.64 | 2026-03-14 07:48:16 |
| TXN-01001363 | GrubHub | $38.27 | $11.48 | $26.79 | 2026-03-13 20:11:49 |
| TXN-01001487 | GrubHub | $22.17 | $6.65 | $15.52 | 2026-03-13 19:55:02 |
| TXN-01001425 | GrubHub | $27.06 | $8.12 | $18.94 | 2026-03-13 18:57:37 |
| TXN-01001467 | GrubHub | $25.23 | $7.57 | $17.66 | 2026-03-13 14:00:36 |
| TXN-01001361 | GrubHub | $31.83 | $9.55 | $22.28 | 2026-03-13 13:24:02 |
| TXN-01001510 | GrubHub | $18.95 | $5.68 | $13.27 | 2026-03-13 12:29:42 |
| TXN-01001419 | GrubHub | $23.11 | $6.93 | $16.18 | 2026-03-13 12:00:39 |
| TXN-01001407 | GrubHub | $29.60 | $8.88 | $20.72 | 2026-03-13 11:50:02 |
| TXN-01001422 | GrubHub | $30.85 | $9.26 | $21.59 | 2026-03-13 10:39:57 |
| TXN-01001421 | GrubHub | $24.29 | $7.29 | $17.00 | 2026-03-12 21:51:18 |
| TXN-01001448 | GrubHub | $21.69 | $6.51 | $15.18 | 2026-03-12 20:57:48 |
| TXN-01001334 | GrubHub | $35.08 | $10.52 | $24.56 | 2026-03-12 19:06:08 |
| TXN-01001329 | GrubHub | $41.18 | $12.35 | $28.83 | 2026-03-12 18:36:58 |
| TXN-01001355 | GrubHub | $33.99 | $10.20 | $23.79 | 2026-03-12 13:20:28 |
| TXN-01001412 | GrubHub | $33.49 | $10.05 | $23.44 | 2026-03-12 12:02:29 |
| TXN-01001429 | GrubHub | $28.07 | $8.42 | $19.65 | 2026-03-12 10:51:58 |
| TXN-01001289 | GrubHub | $34.03 | $10.21 | $23.82 | 2026-03-12 09:46:25 |
| TXN-01001359 | GrubHub | $19.28 | $5.78 | $13.50 | 2026-03-11 18:40:23 |
| TXN-01001430 | GrubHub | $34.05 | $10.21 | $23.84 | 2026-03-11 14:43:41 |