Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002111 | Square | $23.38 | $0.68 | $22.70 | 2026-03-20 12:25:04 |
| TXN-01002060 | Square | $33.37 | $0.97 | $32.40 | 2026-03-20 12:11:52 |
| TXN-01002222 | Square | $21.04 | $0.61 | $20.43 | 2026-03-20 11:04:21 |
| TXN-01002089 | Square | $21.61 | $0.63 | $20.98 | 2026-03-20 08:28:14 |
| TXN-01002050 | Square | $22.23 | $0.64 | $21.59 | 2026-03-19 21:33:37 |
| TXN-01002008 | Square | $16.99 | $0.49 | $16.50 | 2026-03-19 21:28:00 |
| TXN-01002230 | Square | $15.37 | $0.45 | $14.92 | 2026-03-19 20:51:06 |
| TXN-01002151 | Square | $36.29 | $1.05 | $35.24 | 2026-03-19 20:12:05 |
| TXN-01001993 | Square | $30.32 | $0.88 | $29.44 | 2026-03-19 19:13:37 |
| TXN-01002201 | Square | $29.24 | $0.85 | $28.39 | 2026-03-19 18:41:24 |
| TXN-01002069 | Square | $22.87 | $0.66 | $22.21 | 2026-03-19 18:33:51 |
| TXN-01002273 | Square | $30.27 | $0.88 | $29.39 | 2026-03-19 18:25:04 |
| TXN-01002229 | Square | $19.75 | $0.57 | $19.18 | 2026-03-19 18:24:39 |
| TXN-01002203 | Square | $36.12 | $1.05 | $35.07 | 2026-03-19 17:43:01 |
| TXN-01002307 | Square | $26.54 | $0.77 | $25.77 | 2026-03-19 17:32:13 |
| TXN-01002023 | Square | $25.20 | $0.73 | $24.47 | 2026-03-19 16:02:56 |
| TXN-01002187 | Square | $15.92 | $0.46 | $15.46 | 2026-03-19 14:10:30 |
| TXN-01002085 | Square | $36.45 | $1.06 | $35.39 | 2026-03-19 12:05:08 |
| TXN-01002135 | Square | $27.27 | $0.79 | $26.48 | 2026-03-19 10:06:32 |
| TXN-01002061 | Square | $37.76 | $1.10 | $36.66 | 2026-03-19 07:22:01 |
| TXN-01002055 | Square | $28.39 | $0.82 | $27.57 | 2026-03-18 19:36:21 |
| TXN-01002080 | Square | $25.14 | $0.73 | $24.41 | 2026-03-18 18:33:44 |
| TXN-01001998 | Square | $35.21 | $1.02 | $34.19 | 2026-03-18 17:48:45 |
| TXN-01002136 | Square | $32.40 | $0.94 | $31.46 | 2026-03-18 14:10:16 |
| TXN-01001973 | Square | $26.81 | $0.78 | $26.03 | 2026-03-18 14:02:31 |