Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001876 | Toast | $34.60 | $0.90 | $33.70 | 2026-03-25 12:19:49 |
| TXN-01001902 | Toast | $32.48 | $0.84 | $31.64 | 2026-03-25 12:09:54 |
| TXN-01001762 | Toast | $20.67 | $0.54 | $20.13 | 2026-03-25 11:54:02 |
| TXN-01001635 | Toast | $17.35 | $0.45 | $16.90 | 2026-03-25 11:01:25 |
| TXN-01001897 | Toast | $19.63 | $0.51 | $19.12 | 2026-03-25 09:01:22 |
| TXN-01001735 | Toast | $24.14 | $0.63 | $23.51 | 2026-03-24 20:17:01 |
| TXN-01001950 | Toast | $37.23 | $0.97 | $36.26 | 2026-03-24 20:07:44 |
| TXN-01001606 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-24 19:30:45 |
| TXN-01001693 | Toast | $19.14 | $0.50 | $18.64 | 2026-03-24 19:30:23 |
| TXN-01001941 | Toast | $31.14 | $0.81 | $30.33 | 2026-03-24 18:06:20 |
| TXN-01001661 | Toast | $16.87 | $0.44 | $16.43 | 2026-03-24 18:01:54 |
| TXN-01001961 | Toast | $32.29 | $0.84 | $31.45 | 2026-03-24 17:48:28 |
| TXN-01001925 | Toast | $20.71 | $0.54 | $20.17 | 2026-03-24 17:09:44 |
| TXN-01001903 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-24 17:06:45 |
| TXN-01001665 | Toast | $20.96 | $0.54 | $20.42 | 2026-03-24 17:04:32 |
| TXN-01001931 | Toast | $19.13 | $0.50 | $18.63 | 2026-03-24 16:33:21 |
| TXN-01001820 | Toast | $20.25 | $0.53 | $19.72 | 2026-03-24 15:21:56 |
| TXN-01001745 | Toast | $27.59 | $0.72 | $26.87 | 2026-03-24 15:13:22 |
| TXN-01001537 | Toast | $29.69 | $0.77 | $28.92 | 2026-03-24 14:43:55 |
| TXN-01001672 | Toast | $19.23 | $0.50 | $18.73 | 2026-03-24 12:12:50 |
| TXN-01001860 | Toast | $36.02 | $0.94 | $35.08 | 2026-03-24 11:27:26 |
| TXN-01001934 | Toast | $31.44 | $0.82 | $30.62 | 2026-03-24 11:03:53 |
| TXN-01001789 | Toast | $30.76 | $0.80 | $29.96 | 2026-03-24 10:26:38 |
| TXN-01001899 | Toast | $34.63 | $0.90 | $33.73 | 2026-03-24 09:04:21 |
| TXN-01001769 | Toast | $26.61 | $0.69 | $25.92 | 2026-03-23 20:15:38 |