Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 554 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$16,255.37
Filtered tolls
$4,876.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001107 | UberEats | $37.34 | $11.20 | $26.14 | 2026-03-27 10:30:57 |
| TXN-01000967 | UberEats | $39.03 | $11.71 | $27.32 | 2026-03-27 09:41:59 |
| TXN-01000800 | UberEats | $25.29 | $7.59 | $17.70 | 2026-03-26 23:10:06 |
| TXN-01001234 | UberEats | $41.00 | $12.30 | $28.70 | 2026-03-26 19:30:44 |
| TXN-01000902 | UberEats | $34.30 | $10.29 | $24.01 | 2026-03-26 19:21:46 |
| TXN-01000854 | UberEats | $29.38 | $8.81 | $20.57 | 2026-03-26 18:39:09 |
| TXN-01001080 | UberEats | $30.66 | $9.20 | $21.46 | 2026-03-26 18:09:47 |
| TXN-01000736 | UberEats | $24.50 | $7.35 | $17.15 | 2026-03-26 17:53:41 |
| TXN-01001201 | UberEats | $29.96 | $8.99 | $20.97 | 2026-03-26 17:40:47 |
| TXN-01001254 | UberEats | $18.64 | $5.59 | $13.05 | 2026-03-26 17:24:42 |
| TXN-01000861 | UberEats | $34.10 | $10.23 | $23.87 | 2026-03-26 16:26:07 |
| TXN-01001086 | UberEats | $35.17 | $10.55 | $24.62 | 2026-03-26 16:11:24 |
| TXN-01001023 | UberEats | $28.71 | $8.61 | $20.10 | 2026-03-26 16:04:50 |
| TXN-01000797 | UberEats | $24.94 | $7.48 | $17.46 | 2026-03-26 15:24:17 |
| TXN-01001202 | UberEats | $32.44 | $9.73 | $22.71 | 2026-03-26 14:40:40 |
| TXN-01000754 | UberEats | $37.33 | $11.20 | $26.13 | 2026-03-26 13:32:43 |
| TXN-01001120 | UberEats | $27.05 | $8.12 | $18.93 | 2026-03-26 12:54:34 |
| TXN-01001154 | UberEats | $21.72 | $6.52 | $15.20 | 2026-03-26 12:47:43 |
| TXN-01000991 | UberEats | $20.65 | $6.19 | $14.46 | 2026-03-26 11:52:08 |
| TXN-01000747 | UberEats | $28.94 | $8.68 | $20.26 | 2026-03-26 11:10:16 |
| TXN-01001009 | UberEats | $33.46 | $10.04 | $23.42 | 2026-03-25 20:47:41 |
| TXN-01001028 | UberEats | $29.73 | $8.92 | $20.81 | 2026-03-25 19:41:00 |
| TXN-01000851 | UberEats | $26.86 | $8.06 | $18.80 | 2026-03-25 18:59:30 |
| TXN-01000729 | UberEats | $26.92 | $8.08 | $18.84 | 2026-03-25 18:48:30 |
| TXN-01000894 | UberEats | $37.67 | $11.30 | $26.37 | 2026-03-25 18:38:18 |